Executive Development Programme Sustainable Brand Management: Building Brand Equity
-- ViewingNowThe Executive Development Programme in Sustainable Brand Management: Building Brand Equity is a certificate course that emphasizes the importance of sustainable branding in today's business landscape. With the increasing awareness of environmental and social issues, consumers are demanding more sustainable practices from brands.
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Unit 1: Introduction to Sustainable Brand Management
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Unit 2: Building Brand Equity through Sustainability
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Unit 3: The Role of Corporate Social Responsibility (CSR) in Brand Management
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Unit 4: Stakeholder Engagement and Brand Trust
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Unit 5: Sustainable Marketing Strategies for Brand Building
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Unit 6: Measuring the Impact of Sustainable Branding
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Unit 7: Case Studies in Successful Sustainable Brand Management
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Unit 8: Ethical Considerations in Sustainable Branding
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Unit 9: Future Trends in Sustainable Brand Management
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Unit 10: Developing and Implementing a Sustainable Brand Strategy
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