Global Certificate in Ad Viewability: Data-Driven Approach

Name: Global Certificate in Ad Viewability: Data-Driven Approach
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The Global Certificate in Ad Viewability: Data-Driven Approach is a comprehensive course that empowers learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course emphasizes the importance of ad viewability and provides a data-driven approach to maximize advertising effectiveness.

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AboutThisCourse

With the increasing demand for digital advertising expertise, this certification equips learners with the latest industry best practices, enabling them to drive successful campaigns and make informed, data-backed decisions. Learners will gain a deep understanding of ad viewability metrics, viewability standards, and how to optimize ad placements for maximum impact. By completing this course, learners will be prepared to meet the growing industry need for professionals with a strong foundation in ad viewability. This certification will serve as a valuable addition to any marketing, advertising, or analytics professional's skillset, opening up new opportunities for career advancement and increased earning potential.

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CourseDetails

• Ad Viewability Introduction
• Understanding Ad Impressions and Viewability
• Importance of Ad Viewability in Digital Advertising
• Key Metrics for Ad Viewability
• Data-Driven Approach to Ad Viewability
• Measuring Ad Viewability with Google Campaign Manager
• Ad Viewability and Fraud Prevention
• Improving Ad Viewability through Optimal Ad Placement
• Best Practices for Ad Viewability in Responsive Design
• Case Studies on Ad Viewability Optimization

CareerPath

The Global Certificate in Ad Viewability provides professionals with a data-driven approach to understanding job market trends, salary ranges, and skill demand in the UK. This 3D pie chart offers an engaging visualization of the most in-demand roles related to ad viewability in the UK. *Digital Marketing Specialist*: With a 35% share of the market, these professionals focus on creating, managing, and executing digital marketing campaigns for various clients and businesses. *Ad Operations Manager*: Holding 25% of the market, Ad Operations Managers are responsible for the technical aspects of digital advertising campaigns, ensuring proper ad placement and tracking. *Data Analyst*: These professionals, accounting for 20% of the market, analyze, interpret, and present complex data to help companies make informed decisions. *SEO Specialist*: With a 10% share, SEO Specialists optimize websites and content for search engines to enhance their ranking and visibility. *PPC Specialist*: Making up the remaining 10%, PPC Specialists manage and optimize paid advertising campaigns for businesses to reach their target audience. By earning the Global Certificate in Ad Viewability, professionals can strengthen their skills in these areas and increase their value in the dynamic UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD VIEWABILITY: DATA-DRIVEN APPROACH

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London School of International Business (LSIB)

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05 May 2025

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