Executive Development Programme in Customer Data Analytics

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The Executive Development Programme in Customer Data Analytics is a certificate course designed to empower professionals with the essential skills to excel in data-driven marketing. In today's digital world, customer data analytics has become a critical aspect of business strategy, and this course addresses the growing industry demand for experts who can interpret and apply customer data effectively.

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AboutThisCourse

This programme, offered through a blended learning approach, combines online and in-person sessions to provide a comprehensive understanding of customer data analytics concepts, tools, and techniques. Learners will gain hands-on experience with industry-leading software, develop data storytelling skills, and learn how to leverage customer insights to drive business growth. By earning this certificate, professionals can enhance their career prospects, gain a competitive edge, and contribute significantly to their organization's success in the data-driven marketplace. This course is ideal for marketing managers, business analysts, data analysts, and other professionals looking to advance their skills in customer data analytics.

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CourseDetails

• Introduction to Customer Data Analytics: Understanding the basics of customer data analytics, its importance, and applications. • Data Collection Methods: Exploring various data collection methods, including web analytics, social media analytics, and customer surveys. • Data Management: Techniques for data cleaning, validation, and organization for further analysis. • Data Analysis Tools: Hands-on experience with popular data analysis tools such as R, Python, and Tableau. • Customer Segmentation: Strategies for customer segmentation, including demographic, behavioral, and psychographic segmentation. • Customer Lifetime Value Analysis: Methods for calculating and maximizing customer lifetime value. • Predictive Analytics: Introduction to predictive analytics, including regression analysis, decision trees, and neural networks. • Data Visualization: Techniques for effective data visualization to communicate insights and recommendations. • Data Privacy and Security: Understanding data privacy regulations and best practices for securing customer data.

Bonus Unit:

• AI and Machine Learning in Customer Analytics: Exploring the role of artificial intelligence and machine learning in customer data analytics and decision making.

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Executive Development Programme in Customer Data Analytics

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER DATA ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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