Executive Development Programme in Ad Viewability & Performance

Name: Executive Development Programme in Ad Viewability & Performance
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Executive Development Programme in Ad Viewability & Performance: This certificate course is essential for marketing professionals seeking to enhance their digital advertising skills. The course focuses on ad viewability, a critical aspect of digital advertising, ensuring ads have the opportunity to be seen by users, thereby increasing campaign performance and ROI.

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AboutThisCourse

With the increasing demand for transparency and accountability in digital advertising, this course is timely and relevant. It equips learners with essential skills to monitor and optimize ad viewability, analyze campaign performance, and make data-driven decisions. The course covers advanced topics such as ad fraud, brand safety, and cross-device tracking, making learners industry-ready and valuable assets to their organizations. By completing this course, learners demonstrate their commitment to staying updated with the latest industry trends and best practices. This course not only enhances learners' technical skills but also improves their strategic thinking and decision-making abilities, making them well-positioned for career advancement in the competitive digital advertising landscape.

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CourseDetails

• Ad Viewability & Performance Metrics
• Understanding Ad Viewability
• Factors Affecting Ad Viewability
• Improving Ad Viewability Rates
• Ad Performance Measurement Techniques
• The Role of Ad Placements
• The Impact of Ad Size & Format
• Ad Viewability & Digital Advertising Trends
• Optimizing Ad Performance for Maximum ROI

CareerPath

The **Executive Development Programme in Ad Viewability & Performance** focuses on developing professionals who can excel in the ever-evolving landscape of digital advertising. In this interactive 3D pie chart, we dive deep into the industry-relevant roles, offering a clear perspective on their significance in the UK market. The chart below displays five primary roles contributing to the success of ad viewability and performance. Each segment corresponds to a specific role, demonstrating its demand in the industry. 1. **Digital Marketing Manager**: A crucial role in strategizing and executing digital campaigns, responsible for 35% of the workforce. 2. **Ad Operations Manager**: Managing ad implementation, reporting, and optimization, accounting for 25% of the professionals. 3. **Data Analyst**: Interpreting complex data, driving informed decisions, representing 20% of the talent pool. 4. **UX/UI Designer**: Improving user experience and interface design, comprising 15% of the industry's workforce. 5. **SEO Specialist**: Optimizing websites for search engines, occupying 5% of the market share. Please note that the percentages mentioned above are approximations, and actual figures may vary. This 3D pie chart is designed to responsively adapt to various screen sizes, ensuring a seamless experience for users on different devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD VIEWABILITY & PERFORMANCE

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London School of International Business (LSIB)

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05 May 2025

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