Executive Development Programme in Social Media & Public Dialogue

Name: Executive Development Programme in Social Media & Public Dialogue
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The Executive Development Programme in Social Media & Public Dialogue is a certificate course designed to empower professionals with the skills to leverage social media for effective public dialogue. In today's digital age, understanding social media's role in business communication is crucial for career advancement.

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AboutThisCourse

This programme meets the industry's growing demand for experts who can navigate the complexities of social media and public dialogue. It equips learners with essential skills such as content creation, community management, and data analysis. By the end of the course, learners will be able to develop and implement robust social media strategies, manage online reputation, and foster meaningful public dialogue. The course is not just about theory; it's about practical application. Learners will have the opportunity to work on real-world projects, gaining hands-on experience that can be immediately applied in their professional roles. This programme is a valuable investment for anyone looking to advance their career in the rapidly evolving digital landscape.

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CourseDetails

• Social Media Fundamentals
• Public Dialogue and Stakeholder Engagement
• Social Media Listening and Monitoring
• Content Creation and Curation for Social Media
• Social Media Analytics and Metrics
• Social Media Advertising and Promotion
• Social Media Policies and Compliance
• Social Media Crisis Management
• Social Media for Brand Advocacy and Reputation Management

CareerPath

The **Executive Development Programme in Social Media & Public Dialogue** prepares professionals for an increasingly connected world. This section highlights the job role distribution and the demand for skills in the UK market. 1. **Social Media Specialist:** With a 40% share, social media specialists manage and grow a company's presence on social media platforms. 2. **Digital Marketing Manager:** Accounting for 30%, digital marketing managers use digital channels to promote products and services, optimizing ROI and increasing brand awareness. 3. **Public Relations Manager:** Handling 20%, PR managers establish and maintain a favourable public image for their organization by crafting press releases, managing crises, and building relationships with media professionals. 4. **Content Strategist:** Covering the remaining 10%, content strategists develop an effective content plan, ensuring that messaging aligns with the organization's goals and audiences' needs. These roles are in high demand in the ever-evolving digital landscape, with competitive salary ranges and many exciting opportunities to stay ahead of job market trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA & PUBLIC DIALOGUE

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London School of International Business (LSIB)

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05 May 2025

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