Executive Development Programme in Small Business High-Performance Marketing

Name: Executive Development Programme in Small Business High-Performance Marketing
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The Executive Development Programme in Small Business High-Performance Marketing is a certificate course designed to empower business owners and marketers with advanced strategies for growth. This program emphasizes the importance of data-driven marketing, customer experience, and digital transformation in today's dynamic marketplace.

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AboutThisCourse

With a strong focus on industry demands, this course equips learners with essential skills required to excel in their careers. Learners gain hands-on experience in creating high-performance marketing plans, harnessing the power of data analytics, and leveraging digital channels for maximum impact. The course also emphasizes the development of leadership and strategic thinking abilities, making it an ideal choice for professionals aiming to advance in their careers. By the end of the course, learners will have acquired a comprehensive understanding of marketing best practices, enabling them to drive growth and succeed in the ever-evolving business landscape.

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CourseDetails

• High-Performance Marketing Fundamentals: Understanding the core principles of high-performance marketing, its significance, and how it drives small business success.
• Target Market Research: Identifying and understanding target audiences, market trends, and competitive landscapes to inform marketing strategies.
• Brand Development: Building strong and recognizable brands, establishing brand identity, and maintaining brand consistency across channels.
• Digital Marketing: Leveraging digital platforms and tools to engage with customers, generate leads, and drive sales.
• Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
• Social Media Marketing: Utilizing social media platforms to build brand awareness, engage with customers, and drive website traffic.
• Email Marketing: Building and maintaining email lists, crafting effective email campaigns, and measuring their success.
• Search Engine Optimization (SEO): Optimizing websites and content to improve search engine rankings and drive organic traffic.
• Marketing Analytics: Measuring and analyzing marketing performance to optimize campaigns, inform decision-making, and drive growth.

CareerPath

The Executive Development Programme in Small Business High-Performance Marketing focuses on four key roles in the UK market: Small Business Marketing Manager, Marketing Analyst, Digital Marketing Specialist, and SEO Specialist. This 3D pie chart illustrates the distribution and relevance of these roles, emphasizing the need for digital marketing skills in today's business landscape. With the growing emphasis on high-performance marketing, these roles are in high demand. According to job market trends, the average salary range for these positions is as follows: 1. Small Business Marketing Manager - £35,000 - £55,000 2. Marketing Analyst - £28,000 - £42,000 3. Digital Marketing Specialist - £25,000 - £40,000 4. SEO Specialist - £22,000 - £35,000 These figures reflect the importance of these roles and the increasing need for skilled professionals in the small business marketing sector. By participating in the Executive Development Programme, individuals can enhance their skills and position themselves for success in this dynamic and evolving field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SMALL BUSINESS HIGH-PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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