Executive Development Programme in Brand Strategy & Storytelling

Name: Executive Development Programme in Brand Strategy & Storytelling
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The Executive Development Programme in Brand Strategy & Storytelling is a certificate course designed to empower professionals with the ability to create compelling brand narratives. In today's competitive business landscape, brands that tell engaging stories enjoy a significant advantage, making this course increasingly important.

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AboutThisCourse

This programme is in high demand across industries as businesses recognize the need for strategic storytelling to connect with customers emotionally. By enrolling, learners acquire essential skills such as defining brand personality, creating customer personas, and developing narrative-driven content strategies. Upon completion, participants are equipped with the ability to craft compelling brand stories, position brands effectively, and drive growth. These skills are vital for career advancement in marketing, communications, and leadership roles, offering learners a competitive edge in the ever-evolving world of branding.

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CourseDetails

• Unit 1: Introduction to Brand Strategy & Storytelling
• Unit 2: Understanding Brands: Primary & Secondary Aspects
• Unit 3: Brand Positioning: Defining & Differentiating Your Brand
• Unit 4: The Power of Brand Storytelling: Connecting with Your Audience
• Unit 5: Building a Strong Brand Identity: Visuals, Voice, & Values
• Unit 6: Crafting Compelling Brand Stories: Emotional Engagement & Authenticity
• Unit 7: Leveraging Social Media for Brand Storytelling
• Unit 8: Measuring Brand Success: Metrics & Analytics
• Unit 9: Navigating Brand Crisis: Reputation Management & Recovery
• Unit 10: Future Trends in Brand Strategy & Storytelling

CareerPath

The **Executive Development Programme in Brand Strategy & Storytelling** is a comprehensive course designed for professionals seeking to expand their knowledge and skills related to job market trends, salary ranges, and skill demand in the UK. This programme offers a deep dive into various roles, including: - **Brand Strategist**: With a 35% share in the 3D pie chart, brand strategists play a critical role in shaping and implementing effective branding strategies for businesses. They work closely with marketing teams, design teams, and C-level executives to ensure alignment with company goals. - **Content Strategist**: Content strategists, representing 25% of the pie chart, focus on planning, creating, and managing valuable, relevant, and consistent content for various channels. Their primary responsibility is to ensure that the content effectively communicates the brand's message and engages the target audience. - **Digital Storyteller**: Accounting for 20% of the chart, digital storytellers are responsible for crafting compelling narratives across digital platforms. They use various multimedia tools and techniques to create engaging stories that resonate with the audience and promote brand awareness. - **Creative Director**: With a 15% share, creative directors lead and manage the creative process in advertising and marketing agencies or in-house marketing teams. They oversee creative development and ensure that all visual and written content is aligned with the brand's strategy and messaging. - **Marketing Manager**: Representing 5% of the pie chart, marketing managers are responsible for planning, executing, and measuring marketing campaigns. They work closely with other teams to develop strategies that promote brand awareness, generate leads, and drive revenue growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND STRATEGY & STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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