Executive Development Programme Ad Fraud & Performance Marketing

Name: Executive Development Programme Ad Fraud & Performance Marketing
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The Executive Development Programme in Ad Fraud & Performance Marketing is a comprehensive certificate course designed to empower professionals with the knowledge and skills to combat ad fraud and optimize performance marketing strategies. This program is crucial in today's digital era, where businesses rely heavily on online advertising to reach their target audience.

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AboutThisCourse

With the rapid growth of digital advertising, the demand for experts who can identify and prevent ad fraud has surged. This course provides learners with an in-depth understanding of ad fraud, its impact on business performance, and techniques to mitigate it. Moreover, it equips learners with the latest performance marketing strategies, ensuring they stay ahead in the ever-evolving digital landscape. By completing this course, learners will gain a competitive edge in their careers, demonstrating their expertise in ad fraud prevention and performance marketing. They will be equipped with essential skills to drive business growth, reduce marketing costs, and improve ROI, making them valuable assets in any organization.

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CourseDetails

• Understanding Ad Fraud: An Overview
• Types of Ad Fraud: Invalid Traffic, Bots, and Click Farms
• Ad Fraud Detection Techniques: Rules-Based and Machine Learning Approaches
• Measuring Ad Fraud: KPIs and Metrics
• Performance Marketing Basics: PPC, Display, and Social Media Advertising
• Performance Marketing Metrics: CPA, CPC, and ROAS
• Attribution Models: Last Click, Linear, and Time Decay
• Fraud Prevention in Performance Marketing: Best Practices and Strategies
• Case Studies: Real-World Examples of Ad Fraud and Performance Marketing
• Future Trends: AI, Blockchain, and Emerging Technologies in Ad Fraud Prevention

CareerPath

The **Executive Development Programme in Ad Fraud & Performance Marketing** is designed to equip professionals with the necessary skills to combat ad fraud and optimize performance marketing efforts. The following roles are in high demand in the UK market, as represented by this 3D pie chart: 1. **Digital Marketing Manager**: This role involves overseeing and implementing digital marketing strategies to drive growth and maximize ROI. The average salary ranges from £35,000 to £70,000. 2. **Performance Marketing Specialist**: Specialists in this area focus on data-driven marketing campaigns, utilizing tools and techniques to optimize ad spend, and monitor campaign performance. They earn between £30,000 and £50,000 on average. 3. **Ad Fraud Analyst**: These professionals analyze marketing campaigns to detect fraudulent activities, ensuring accurate data and optimizing ad spend. Their salary typically ranges from £25,000 to £45,000. 4. **Data Scientist**: Data scientists are responsible for gathering, interpreting, and analyzing large data sets to help businesses make data-driven decisions. Their salary ranges from £40,000 to £90,000. 5. **SEO Specialist**: These experts optimize websites for search engines, driving organic traffic and improving online visibility. They earn between £20,000 and £50,000. These roles showcase the diverse skills needed in the ad fraud and performance marketing space, with opportunities for growth and specialization.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME AD FRAUD & PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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