Executive Development Programme in Social Media and Customer Insights

Name: Executive Development Programme in Social Media and Customer Insights
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The Executive Development Programme in Social Media and Customer Insights is a certificate course designed to empower professionals with the necessary skills to excel in the digital age. This programme emphasizes the importance of social media and customer insights in today's data-driven world.

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AboutThisCourse

With the rapid growth of digital platforms, there is an increasing industry demand for professionals who can leverage social media for business growth and make informed decisions based on customer insights. This course equips learners with the essential skills to analyze customer behavior, manage brand reputation, and drive marketing strategies through social media. By the end of this programme, learners will be able to strategically apply social media and customer insights to enhance business performance, making them valuable assets in any forward-thinking organization. This investment in upskilling is crucial for career advancement and long-term success in the ever-evolving digital landscape.

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CourseDetails

• Social Media Strategy for Executive Leaders
• Customer Insights through Social Media Analytics
• Utilizing Social Listening for Business Intelligence
• Social Media Ethics and Compliance for Executives
• Social Media Platforms and their Business Applications
• Leveraging Influencer Marketing for Brand Growth
• Social Media Campaign Management and Evaluation
• Data Privacy and Security in Social Media Context
• Transforming Customer Insights into Business Decisions

CareerPath

In the ever-evolving digital landscape, the demand for professionals skilled in social media and customer insights is on the rise. Companies across the UK are actively seeking experts who can help them understand market trends and customer preferences, shaping their digital strategies for maximum impact. Here are some key roles in this domain, along with their job market trends and salary ranges. 1. **Social Media Manager**: As a crucial part of any modern marketing team, Social Media Managers create and implement strategies to boost brand awareness and engagement. With an average salary of £32,000 to £45,000, these professionals focus on analyzing market data to determine the best platforms, posting schedules, and content types for their target audience. 2. **Digital Marketing Analyst**: Professionals in this role help organizations make data-driven decisions for their marketing campaigns. With an average salary of £28,000 to £42,000, Digital Marketing Analysts leverage customer insights and market trends to optimize marketing efforts and measure ROI. 3. **Customer Insights Analyst**: Utilizing advanced analytics techniques, Customer Insights Analysts identify patterns and trends in customer data to help businesses improve their products, services, and overall customer experience. Salaries for these professionals typically range from £30,000 to £50,000. 4. **SEO Specialist**: By optimizing websites and content for search engines, SEO Specialists help businesses reach broader audiences. With an average salary of £25,000 to £40,000, these professionals focus on improving search rankings and driving organic traffic. 5. **Content Marketing Manager**: Content Marketing Managers create and manage engaging content that attracts and retains customers. With an average salary of £30,000 to £50,000, these professionals focus on developing strategies that align with their target audience's interests and needs.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA AND CUSTOMER INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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