Executive Development Programme in Influencer Marketing & Public Relations

Name: Executive Development Programme in Influencer Marketing & Public Relations
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The Executive Development Programme in Influencer Marketing & Public Relations certificate course is a comprehensive program designed to meet the growing industry demand for professionals with expertise in these areas. This course emphasizes the importance of strategically using influencer partnerships and PR campaigns to build brand reputation, engage with target audiences, and drive business growth.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in influencer marketing, media relations, crisis communication, and content creation. They will learn how to develop and implement effective influencer marketing strategies, manage relationships with influencers, and measure the success of their campaigns. Additionally, they will gain a deep understanding of public relations strategies and how to use them to build positive brand perception. With the increasing importance of digital marketing and the role of influencers in shaping consumer behavior, this course is essential for professionals looking to advance their careers in marketing, PR, and communications. By completing this program, learners will have a competitive edge in the job market and be well-positioned to take on leadership roles in their organizations.

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CourseDetails

• Influencer Marketing Fundamentals
• Identifying & Segmenting Influencers
• Building Authentic Relationships with Influencers
• Crafting Data-Driven Influencer Marketing Strategies
• Public Relations for Executive Leadership
• Crisis Management & Communication in Influencer Marketing
• Measuring Influencer Marketing ROI & Campaign Success
• Legal & Ethical Considerations in Influencer Marketing & PR
• Leveraging Social Media for Executive Influencer Marketing

CareerPath

The Executive Development Programme in Influencer Marketing & Public Relations is tailored to meet the ever-evolving demands of the job market. This 3D pie chart highlights the distribution of roles in this dynamic field, providing a clear understanding of industry relevance and growth opportunities. Explore the roles of Influencer Marketing Specialist, PR & Communications Manager, Content Creator with an Influencer Marketing focus, Social Media Manager with an Influencer focus, and Marketing Analyst with Influencer & PR expertise. These roles represent the current job market trends, salary ranges, and skill demand in the UK. Influencer Marketing Specialist (35%): These professionals are responsible for developing and implementing influencer marketing strategies to increase brand awareness, reach, and engagement. PR & Communications Manager (25%): This role involves managing the public image of a brand through media relations, press releases, and internal/external communications. Content Creator (Influencer Marketing) (20%): Content creators specializing in influencer marketing create engaging, shareable content tailored to their audience and the influencer's brand. Social Media Manager (Influencer Focused) (15%): These managers oversee the development and execution of social media strategies, focusing on influencer collaborations and relationships. Marketing Analyst (Influencer & PR) (5%): These analysts evaluate and report on the effectiveness of influencer marketing and PR campaigns, identifying trends and insights to optimize future strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN INFLUENCER MARKETING & PUBLIC RELATIONS

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London School of International Business (LSIB)

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05 May 2025

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