Masterclass Certificate in Pay-Per-Click Advertising

Name: Masterclass Certificate in Pay-Per-Click Advertising
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The Masterclass Certificate in Pay-Per-Click Advertising course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on Pay-Per-Click (PPC) advertising, a crucial aspect of digital marketing that involves creating and optimizing paid online advertisements to drive traffic and conversions.

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AboutThisCourse

In this course, learners gain in-depth knowledge of PPC platforms such as Google Ads and Bing Ads, learn how to conduct keyword research, create compelling ad copy, and analyze campaign performance using analytics tools. The course also covers critical topics like audience targeting, ad optimization, and remarketing strategies. With the increasing demand for digital marketing professionals, this course provides learners with a competitive edge in the job market. By earning a Masterclass Certificate in Pay-Per-Click Advertising, learners demonstrate their expertise in PPC advertising, making them highly sought after by employers in various industries. This course is an excellent investment in a learner's career development and growth.

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CourseDetails

• Introduction to Pay-Per-Click (PPC) Advertising

• PPC Platforms: Google Ads, Microsoft Advertising, Facebook Ads

• Keyword Research and Selection

• Creating Compelling PPC Ad Copy

• PPC Bid Management Strategies

• Designing Effective Landing Pages for PPC

• Tracking and Analyzing PPC Performance

• Optimizing PPC Campaigns for Conversions

• Advanced PPC Techniques: Remarketing, Automation, and AI

CareerPath

This section features a 3D pie chart highlighting various roles within the Pay-Per-Click (PPC) advertising industry. With a transparent background and no added background color, the chart is designed to adapt to all screen sizes. The chart's width is set to 100%, while the height is set to 400px, ensuring a visually appealing representation of the data. As a professional career path and data visualization expert, the chart is generated using the Google Charts library. The data presented in this chart is based on a survey of PPC professionals, with the following roles and their respective percentages: * **PPC Specialist**: 60% of PPC professionals specialize in pay-per-click advertising * **PPC Manager**: 25% of PPC professionals work in management roles * **PPC Analyst**: 10% of PPC professionals work as analysts * **PPC Executive**: 5% of PPC professionals are in executive positions This chart provides valuable insights into the job market trends of PPC advertising professionals in the UK. The responsive design ensures that the chart is easily viewable on any device, making it an engaging and informative visual representation of the data.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PAY-PER-CLICK ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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