Certificate in Ad Viewability & Media Buying Strategies

Name: Certificate in Ad Viewability & Media Buying Strategies
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The Certificate in Ad Viewability & Media Buying Strategies course is a comprehensive program designed to equip learners with essential skills in digital advertising. This course emphasizes the importance of ad viewability and media buying strategies, making it highly relevant in today's digital-focused industry.

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AboutThisCourse

With the increasing demand for digital advertising expertise, this course offers a valuable opportunity for professionals to enhance their skillset and advance their careers. Learners will gain hands-on experience in using ad viewability tools, measuring campaign performance, and developing effective media buying strategies. By the end of this course, learners will have a solid understanding of the latest industry best practices and be able to apply their skills to real-world scenarios. This certificate course is an excellent investment for anyone looking to excel in digital advertising, providing a strong foundation in ad viewability and media buying strategies.

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CourseDetails

• Understanding Ad Viewability
• Importance of Ad Viewability in Digital Advertising
• Factors Affecting Ad Viewability
• Measuring Ad Viewability
• Improving Ad Viewability
• Basics of Media Buying
• Media Buying Strategies for Increased Viewability
• Programmatic Media Buying and Ad Viewability
• Ad Fraud and Viewability
• Case Studies on Ad Viewability and Media Buying Strategies

CareerPath

The Certificate in Ad Viewability & Media Buying Strategies program prepares professionals for two increasingly important roles in the UK's digital advertising landscape. The program not only ensures a deep understanding of ad viewability but also equips participants with the latest media buying strategies. 1. Certified Ad Viewability Specialist: These professionals are responsible for assessing and enhancing the viewability of ads, ensuring that marketing campaigns generate optimal results. With an average salary range of £35,000 to £45,000, the demand for these specialists has seen a steady increase in recent years. 2. Certified Media Buying Strategist: Media buying strategists create and optimize digital advertising campaigns, targeting the right audiences and maximizing return on investment. As the digital advertising industry continues to grow, so does the demand for media buying strategists, with an average salary range of £40,000 to £55,000. This 3D pie chart provides a visual representation of the job market trends for these roles in the UK. The chart illustrates the percentage of job opportunities available for Certified Ad Viewability Specialists and Certified Media Buying Strategists, showcasing the significant demand for professionals holding this sought-after certificate.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD VIEWABILITY & MEDIA BUYING STRATEGIES

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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