Professional Certificate in Ad Viewability: Essential Concepts

Name: Professional Certificate in Ad Viewability: Essential Concepts
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The Professional Certificate in Ad Viewability: Essential Concepts is a comprehensive course that provides learners with critical skills in ad viewability, an increasingly important aspect of digital advertising. This certificate course focuses on the fundamentals of ad viewability, measurement, and optimization, making it ideal for marketing professionals, advertisers, publishers, and agencies seeking to enhance their digital advertising expertise.

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AboutThisCourse

In today's digital landscape, ad viewability has become a critical metric for advertisers and publishers alike. This course equips learners with the skills to measure and optimize ad viewability, ensuring that ads are seen by real users and providing maximum value for advertisers. By completing this course, learners will be able to demonstrate their expertise in ad viewability, making them highly valuable to employers and positioning them for career advancement in the digital advertising industry.

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CourseDetails

• Ad Viewability • Understanding Viewability Metrics • Importance of Ad Viewability in Digital Advertising • Measuring Ad Viewability • Factors Affecting Ad Viewability • Ad Viewability Standards & Best Practices • Improving Ad Viewability Rates • Ad Viewability Tools & Technologies • Ad Viewability & Fraud Prevention • Case Studies on Ad Viewability

CareerPath

The world of online advertising is constantly evolving, and staying ahead of the curve is crucial for success in this competitive field. One of the hottest trends in the industry is Ad Viewability, which focuses on increasing the visibility of ads and improving user engagement. In response to this demand, we are proud to introduce our Professional Certificate in Ad Viewability: Essential Concepts. This certificate program is designed to equip learners with the skills and knowledge required to excel in the rapidly changing landscape of online advertising. With a focus on essential concepts such as ad viewability, ad fraud, and ad verification, this program is tailored to meet the needs of both newcomers and seasoned professionals looking to enhance their skillset. Upon completion of this certificate program, learners can expect to be well-versed in the following roles: * Ad Operations Specialist: As an Ad Operations Specialist, you will be responsible for managing and optimizing online ad campaigns for clients. This role requires a strong understanding of ad viewability, ad trafficking, and ad reporting. * Ad Trafficker: An Ad Trafficker is responsible for setting up and managing online ad campaigns for clients. This role requires a strong understanding of ad servers, ad tags, and ad viewability. * Ad Verification Analyst: An Ad Verification Analyst is responsible for ensuring that online ads are being displayed in a valid and viewable manner. This role requires a strong understanding of ad verification technologies and ad viewability. * Ad Viewability Consultant: An Ad Viewability Consultant is responsible for advising clients on how to improve the viewability of their online ads. This role requires a deep understanding of ad viewability and ad fraud. * Ad Data Analyst: An Ad Data Analyst is responsible for analyzing and interpreting ad data to optimize online ad campaigns. This role requires a strong understanding of ad viewability, ad reporting, and data analysis. With a focus on practical skills and real-world applications, this certificate program is the perfect way to take your career in online advertising to the next level. Join us today and start your journey towards becoming an Ad Viewability expert!

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD VIEWABILITY: ESSENTIAL CONCEPTS

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London School of International Business (LSIB)

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05 May 2025

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