Professional Certificate in Ad Viewability for Marketing Teams

Name: Professional Certificate in Ad Viewability for Marketing Teams
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The Professional Certificate in Ad Viewability for Marketing Teams is a comprehensive course designed to equip marketing professionals with the skills necessary to understand and optimize ad viewability in today's complex digital landscape. This course is essential for anyone looking to advance their career in marketing, as ad viewability has become a critical metric for brands and agencies alike.

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AboutThisCourse

In this course, learners will gain a deep understanding of ad viewability, including how it is measured, why it is important, and how to optimize for it. Through a combination of interactive lectures, real-world examples, and hands-on exercises, learners will develop a comprehensive understanding of this critical concept and how to apply it to their work. By completing this course, learners will be well-positioned to take on leadership roles in marketing teams, where they can help drive success through improved ad viewability and more effective digital campaigns. With the demand for skilled marketing professionals at an all-time high, this course is an essential step on the path to career advancement in this exciting and dynamic field.

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CourseDetails

• Understanding Ad Viewability
• Importance of Viewable Ad Impressions
• Measuring Ad Viewability
• Ad Viewability Standards and Guidelines
• Factors Affecting Ad Viewability
• Improving Ad Viewability Rate
• Ad Viewability and Digital Marketing Strategy
• Tools for Monitoring Ad Viewability
• Ad Viewability and Ad Fraud
• Case Studies on Ad Viewability

CareerPath

This section presents a 3D Pie chart that visually represents the distribution of roles in the Professional Certificate in Ad Viewability for Marketing Teams. With a transparent background and no added background color, the chart adapts to all screen sizes through a width set to 100% and a height to 400px. The chart showcases primary and secondary keywords such as job market trends, salary ranges, and skill demand in the UK, focusing on engaging content and natural language. The five main roles associated with the Professional Certificate in Ad Viewability are showcased in the chart, including Digital Marketing Manager, Marketing Analyst, Marketing Data Scientist, SEO Specialist, and PPC Specialist. Each role is color-coded and displayed as a percentage of the total, making the chart an informative and visually appealing addition to this page.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD VIEWABILITY FOR MARKETING TEAMS

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London School of International Business (LSIB)

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05 May 2025

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