Executive Development Programme in Moving Brand Reformation: Strategic Insights
-- ViewingNowThe Executive Development Programme in Moving Brand Reformation is a certificate course that offers strategic insights to learners seeking to drive brand transformation. In an era of rapid change, this programme empowers professionals to stay ahead by understanding the dynamics of brand evolution and the importance of aligning brand strategy with business goals.
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• Brand Strategy Foundation: Understanding the basics of brand strategy, including brand positioning, value proposition, and brand identity. • Brand Reformation: Exploring the concept of brand reformation, its necessity, and strategic approaches to implement it successfully. • Market Research & Analysis: Diving into the significance of thorough market research, competitive analysis, and consumer insights to drive brand reformations. • Brand Architecture & Portfolio Management: Managing multiple sub-brands, product lines, and services as part of a broader brand portfolio, ensuring consistency and differentiation. • Stakeholder Management in Brand Reformation: Navigating the complexities of internal and external stakeholder relationships during a brand transformation. • Digital Branding & Social Media Strategy: Leveraging digital platforms, social media, and content marketing to support brand reformations and engage with audiences. • Brand Measurement & Evaluation: Monitoring and evaluating the performance of a rebranded business, measuring success through KPIs and metrics. • Change Management in Branding: Implementing effective change management practices to ensure a smooth transition during a brand reformulation. • Brand Storytelling & Content Creation: Crafting compelling brand narratives and creating engaging content that resonate with target audiences.
These units can be tailored to your specific programme requirements and expanded upon with additional modules as needed.
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- ProficiencyEnglish
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- ThreeFourHoursPerWeek
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