Global Certificate in Ad Viewability & Programmatic Advertising

Name: Global Certificate in Ad Viewability & Programmatic Advertising
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The Global Certificate in Ad Viewability & Programmatic Advertising is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving digital advertising industry. This course focuses on two critical areas: ad viewability and programmatic advertising.

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AboutThisCourse

In the era of advanced digital marketing, ad viewability has become a major concern for businesses worldwide. This course provides learners with a deep understanding of ad viewability standards, measurement methodologies, and optimization techniques to maximize advertising impact. Moreover, programmatic advertising is revolutionizing the way businesses buy and sell digital advertising space. This course equips learners with the knowledge and skills to leverage programmatic platforms, data-driven targeting, and automation to deliver more effective and efficient ad campaigns. By completing this course, learners will not only gain a competitive edge in the job market but also contribute to enhancing their organization's digital advertising performance and success.

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CourseDetails

• Global Ad Viewability Standards
• Understanding Programmatic Advertising
• Benefits & Challenges of Programmatic Advertising
• Programmatic Advertising Models & Types
• Ad Viewability Measurement Techniques
• Importance of Ad Viewability in Programmatic Advertising
• Strategies to Improve Ad Viewability
• Fraud Detection & Prevention in Programmatic Advertising
• Ad Viewability & Digital Advertising Regulations
• Future Trends in Global Ad Viewability & Programmatic Advertising

CareerPath

In the ever-evolving landscape of digital marketing and programmatic advertising, there is a growing demand for professionals holding a Global Certificate in Ad Viewability & Programmatic Advertising. This section highlights the job market trends, salary ranges, and skill demand in the UK using a 3D pie chart. The Digital Marketing Manager role takes up 25% of the job market, requiring strategic planning of marketing campaigns, managing the digital marketing team, and utilizing data-driven insights. A Programmatic Advertising Specialist accounts for 30% of the job market, handling campaign management, optimization, and analysis in programmatic platforms. Meanwhile, an Ad Operations Manager position comprises 20% of the job market, focusing on ad trafficking, campaign management, and reporting. A Data Analyst role takes up 15% of the job market, managing data collection, processing, and generating actionable insights. Lastly, a SEO/SEM Specialist position accounts for 10% of the job market, managing search engine optimization and marketing efforts. The Google Charts 3D pie chart visually represents the job market trends, providing an engaging and interactive way to understand the industry relevance and demand for each role.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD VIEWABILITY & PROGRAMMATIC ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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