Global Certificate in Market Research for Digital Transformation

Name: Global Certificate in Market Research for Digital Transformation
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Global Certificate in Market Research for Digital Transformation: In today's fast-paced digital world, businesses are increasingly relying on data-driven decision-making. This course provides learners with essential skills in market research, specifically tailored for digital transformation.

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AboutThisCourse

The curriculum covers various topics, including digital analytics, social media research, and customer experience management. By earning this globally recognized certificate, learners will be able to demonstrate their expertise in market research and digital transformation, making them highly attractive to potential employers. According to a recent report by Burning Glass Technologies, job postings requiring digital skills have grown by 51% over the past five years, indicating a high demand for professionals with expertise in this area. With this course, learners will be equipped with the skills and knowledge necessary to advance their careers and succeed in the digital economy. Enroll today and take the first step towards a rewarding career in market research for digital transformation!

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CourseDetails

• Digital Transformation Fundamentals: Understanding the digital landscape, digital disruption, and the impact of digital transformation on market research.
• Market Research Methodologies: Exploring quantitative and qualitative research methods, surveys, focus groups, and interviews.
• Data Analysis Techniques: Analyzing data using statistical methods, data visualization, and trend identification.
• Digital Market Research Tools: Utilizing digital tools for conducting market research, such as social listening, online surveys, and web analytics.
• Customer Experience (CX) Research: Understanding CX research, customer journey mapping, and voice of the customer (VoC) programs.
• Digital Transformation Trends: Staying up-to-date with the latest trends in digital transformation, including artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT).
• Market Research Ethics: Adhering to ethical guidelines and best practices in market research.
• Data Privacy and Security: Ensuring data privacy and security in digital market research.
• Market Research Strategy: Developing a market research strategy that aligns with business objectives and supports digital transformation.

CareerPath

In the ever-evolving job market, a Global Certificate in Market Research for Digital Transformation can open doors to exciting career opportunities in the UK. As digital transformation continues to shape industries, the demand for professionals with market research skills remains high. In this section, we'll discuss four prominent roles and visualise their representation in the job market using a 3D pie chart. 1. **Market Research Analyst** (65%): As a market research analyst, you'll investigate consumer preferences, market trends, and competition. Your expertise in data analysis will help businesses make informed decisions about products, services, and marketing strategies. 2. **Digital Transformation Consultant** (20%): Digital transformation consultants guide businesses through digital transitions, ensuring smooth processes and successful outcomes. With a Global Certificate in Market Research for Digital Transformation, you'll have the skills to identify market opportunities and develop effective strategies for change. 3. **Data Scientist** (10%): Data scientists use statistical methods and machine learning techniques to derive insights from data. Combining market research skills with data science expertise will give you a competitive edge in today's data-driven economy. 4. **Marketing Specialist** (5%): As a marketing specialist, you'll apply market research insights to develop targeted campaigns, engage audiences, and drive growth. A Global Certificate in Market Research for Digital Transformation will equip you with the latest tools and techniques to excel in this role. This 3D pie chart illustrates the need for professionals with market research and digital transformation skills, highlighting the potential career paths for those holding a Global Certificate in Market Research for Digital Transformation.

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ProficiencyEnglish
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKET RESEARCH FOR DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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