Executive Development Programme in Building a High-Impact Influencer Campaign

Name: Executive Development Programme in Building a High-Impact Influencer Campaign
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The Executive Development Programme in Building a High-Impact Influencer Campaign is a certificate course designed to empower professionals with the skills to create and execute effective influencer marketing strategies. In today's digital age, influencer marketing has become a critical component of business growth and brand awareness.

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AboutThisCourse

This course is essential for professionals wanting to stay ahead in the industry, as it provides in-depth knowledge of influencer campaign planning, management, and measurement. Learners will gain expertise in influencer identification, negotiation, and collaboration, enabling them to build impactful campaigns that deliver results. By completing this programme, learners will be equipped with the skills to drive successful influencer marketing initiatives, enhancing their career prospects and value to employers. The course is ideal for marketing professionals, communication specialists, and business leaders seeking to maximise their influencer marketing impact.

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CourseDetails

• Influencer Campaign Strategy: Building a solid foundation for your high-impact influencer campaign
• Identifying & Qualifying Influencers: Techniques to discover and assess potential influencers for your brand
• Influencer Outreach & Relationship Management: Best practices for engaging and collaborating with influencers
• Content Creation & Amplification: Strategies for developing compelling content and maximizing its reach
• Measuring & Analyzing Influencer Campaign Success: Utilizing data-driven insights to optimize your influencer marketing efforts
• Legal & Ethical Considerations: Ensuring compliance with regulations and best practices for ethical influencer partnerships
• Authenticity & Storytelling: Crafting narratives that resonate with your target audience and foster genuine connections
• Scaling Influencer Campaigns: Techniques for expanding your influencer marketing strategy while maintaining authenticity and impact
• Integrating Influencer Marketing with Overall Marketing Strategy: Aligning your influencer campaign with your company's broader marketing goals

CareerPath

In the UK, businesses are increasingly focusing on building high-impact influencer campaigns to penetrate the market and strengthen their brand presence. This shift in focus is backed by the growing demand for professionals specializing in strategic marketing roles. This section highlights the job market trends, salary ranges, and skill demand for key roles contributing to successful influencer campaigns. - **Marketing Managers** (25%): As influential figures in shaping brand strategies, marketing managers play a pivotal role in managing influencer marketing campaigns. They design and implement marketing plans, identify new markets, and cultivate brand messaging. The average salary ranges from £35,000 to £60,000 in the UK. - **Public Relations Specialists** (20%): Effective communication plays a crucial role in influencer campaigns. Public relations specialists handle press releases, social media, and other forms of communication to build and maintain a positive image for the brand. They earn an average salary between £22,000 and £40,000 in the UK. - **Social Media Managers** (18%): Curating content, managing social media accounts, and engaging with audiences are primary responsibilities of social media managers. With the rise of social media influencers, these professionals play a vital role in connecting brands with the right influencers. They earn salaries between £20,000 and £40,000 in the UK. - **Content Managers** (15%): Content managers create, edit, and manage content to ensure it aligns with brand messaging and marketing strategies. They collaborate with influencers to produce engaging and relevant content for various channels. Content managers earn an average salary of £25,000 to £45,000 in the UK. - **Digital Strategists** (12%): Digital strategists develop data-driven marketing strategies and campaigns using SEO, SEM, and social media. They are responsible for measuring the success of influencer marketing campaigns and optimizing them for better results. Their salaries range between £30,000 and £60,000 in the UK. - **SEO Specialists** (10%): Search engine optimization (SEO) specialists ensure that a brand's online presence is easily discoverable. They collaborate with influencers to optimize their content and enhance search engine rank

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING A HIGH-IMPACT INFLUENCER CAMPAIGN

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London School of International Business (LSIB)

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05 May 2025

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