Advanced Certificate in Programmatic & CTV Strategy

Name: Advanced Certificate in Programmatic & CTV Strategy
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The Advanced Certificate in Programmatic & CTV Strategy course is a comprehensive program designed to equip learners with the essential skills needed to thrive in the rapidly growing fields of Programmatic Advertising and Connected TV (CTV). This course is critical for professionals seeking to stay ahead in the evolving digital advertising landscape.

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AboutThisCourse

With the industry demand for Programmatic & CTV expertise at an all-time high, this course offers a timely opportunity for career advancement. Learners will gain a deep understanding of Programmatic Advertising, Data-Driven Decision Making, and CTV Platforms, enabling them to create and implement effective cross-channel campaigns. Upon completion, learners will be able to demonstrate mastery of these concepts and apply them in real-world scenarios, making them highly valuable assets in the eyes of employers. By enrolling in this course, professionals can enhance their skillset, increase their earning potential, and position themselves as thought leaders in Programmatic & CTV Strategy.

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CourseDetails

• Advanced Programmatic Buying Techniques ·
• Understanding CTV (Connected Television) ·
• CTV Ad Formats & Best Practices ·
• Data-Driven Targeting in Programmatic & CTV ·
• Measuring Success in Programmatic & CTV Campaigns ·
• Audience Segmentation for Programmatic & CTV ·
• Cross-Device Tracking in Programmatic & CTV ·
• Programmatic & CTV Marketplace Dynamics ·
• Advanced Strategies for Programmatic & CTV Campaign Optimization ·
• Case Studies in Programmatic & CTV Strategy ·

CareerPath

In the ever-evolving landscape of digital advertising, the Advanced Certificate in Programmatic & CTV Strategy offers professionals a competitive edge in their careers. This section highlights the job market trends, salary ranges, and skill demand in the UK through a visually appealing 3D pie chart generated with Google Charts. The chart showcases various roles within the industry, including Programmatic Specialist, CTV Strategist, Ad Operations Manager, and Data Analyst, providing a clear representation of their relevance in the UK market. Programmatic Specialist: Accounting for 45% of the market share, these professionals manage automated ad buying, ensuring efficient and targeted ad placements for maximum ROI. CTV Strategist: Representing 30% of the market, CTV Strategists focus on connected TV advertising, developing innovative strategies to reach audiences through smart TVs and streaming devices. Ad Operations Manager: Overseeing 15% of the industry, Ad Operations Managers manage the technical aspects of ad campaigns, ensuring smooth implementation and optimal performance. Data Analyst: The remaining 10% of the market consists of Data Analysts, who analyze data from various sources to provide actionable insights for campaign optimization. As the demand for programmatic and CTV expertise continues to grow, investing in an Advanced Certificate in Programmatic & CTV Strategy can unlock lucrative career opportunities and enhance professionals' value in the UK's thriving digital advertising space.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN PROGRAMMATIC & CTV STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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