Advanced Certificate in High-Performance Marketplace Ad Campaigns

Name: Advanced Certificate in High-Performance Marketplace Ad Campaigns
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The Advanced Certificate in High-Performance Marketplace Ad Campaigns is a comprehensive course designed to empower digital marketing professionals with the skills to create and manage successful ad campaigns across various marketplaces. This certification emphasizes the importance of data-driven strategies, audience segmentation, and result analysis to optimize ad performance and maximize return on investment.

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AboutThisCourse

In an era where e-commerce is thriving, there is a high demand for experts who can navigate the complexities of marketplace advertising. By enrolling in this course, learners will gain essential skills to stay competitive and meet industry needs, including advanced techniques in Amazon, Walmart, and Target ad platforms. Upon completion, learners will be equipped with the knowledge to plan, execute, and evaluate high-performance ad campaigns, making them valuable assets to any organization. This advanced certificate will not only enhance learners' professional marketability but also pave the way for career advancement in the ever-evolving digital marketing landscape.

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CourseDetails

• Advanced Targeting Strategies • Utilize advanced audience targeting options, including lookalike audiences, custom audiences, and interest-based targeting to maximize ad campaign performance.
• Dynamic Advertising Techniques • Implement dynamic ads, automated rules, and audience insights to optimize ad delivery and improve return on ad spend.
• Cross-Channel Advertising Campaigns • Develop and manage coordinated ad campaigns across multiple platforms, including Facebook, Instagram, Google Ads, and LinkedIn.
• Advanced Analytics & Reporting • Analyze and interpret key performance metrics and create custom reports to measure and optimize campaign performance.
• Advanced Copywriting & Creative Strategies • Craft compelling ad copy and design high-performing visual assets to improve click-through rates and conversions.
• A/B Testing & Experimentation • Conduct A/B tests and experiments to optimize ad creative, targeting, and bidding strategies for improved performance.
• Advanced Bidding Strategies • Utilize automated bidding strategies, including target cost per action (CPA) and maximize conversion value bidding, to achieve campaign goals and optimize ad spend.
• Attribution Modeling • Understand and apply different attribution models to accurately measure the impact of ad campaigns on conversions and revenue.
• Scaling Ad Campaigns • Implement strategies to scale ad campaigns while maintaining performance, including audience expansion, budget allocation, and creative testing.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN HIGH-PERFORMANCE MARKETPLACE AD CAMPAIGNS

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London School of International Business (LSIB)

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05 May 2025

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