Global Certificate in Advanced Marketplace Ad Techniques

Name: Global Certificate in Advanced Marketplace Ad Techniques
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The Global Certificate in Advanced Marketplace Ad Techniques is a comprehensive course designed to empower digital marketing professionals with the latest advanced ad techniques. This certification focuses on the critical skills required to navigate the complex world of marketplace advertising, making it essential for career advancement in today's fast-paced industry.

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AboutThisCourse

In high demand, this course covers programmatic advertising, data-driven targeting, and cross-channel optimization strategies. By enrolling, learners will gain expertise in leveraging data and technology to maximize ROI, ensuring they remain competitive and relevant in the evolving digital marketing landscape. By the end of this course, learners will be equipped with the essential skills to design, implement, and manage advanced ad campaigns, setting them on a path for success in their digital marketing careers.

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CourseDetails

• Advanced Marketplace Ad Strategies: Understand the latest ad techniques to optimize marketplace performance, including audience targeting, automation, and campaign management. • Dynamic Ads: Learn how to create and manage dynamic ads that adjust in real-time based on user behavior and preferences. • Retargeting and Remarketing: Discover advanced techniques for re-engaging potential customers who have previously interacted with your brand or ads. • Cross-Channel Advertising: Explore strategies for coordinating ads across multiple platforms, devices, and channels to maximize reach and engagement. • Attribution Modeling: Understand how to measure the impact of different touchpoints along the customer journey, and allocate credit to the channels and tactics that drive the most conversions. • AI and Machine Learning in Advertising: Learn how AI and machine learning can help optimize ad campaigns, improve targeting, and automate repetitive tasks. • Data Analysis and Reporting: Master the art of analyzing and interpreting data to measure campaign performance, identify trends, and make data-driven decisions. • Privacy and Compliance: Stay up-to-date on the latest privacy regulations and best practices for protecting user data while still delivering effective ads.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN ADVANCED MARKETPLACE AD TECHNIQUES

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London School of International Business (LSIB)

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05 May 2025

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