Professional Certificate in Data-Rich Marketplace Ad Campaigns

Name: Professional Certificate in Data-Rich Marketplace Ad Campaigns
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The Professional Certificate in Data-Rich Marketplace Ad Campaigns is a crucial course designed to equip learners with the skills needed to create and optimize data-driven ad campaigns. In today's digital world, businesses rely heavily on data to make informed decisions, and this course meets the industry demand for experts who can analyze data and use it to drive successful ad campaigns.

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AboutThisCourse

Through this course, learners will gain hands-on experience with industry-leading tools and platforms, including Google Analytics, Google Ads, and Facebook Ads. They will learn how to interpret data, create compelling ad copy, and optimize campaigns for maximum ROI. These skills are essential for anyone looking to advance their career in digital marketing or advertising. By the end of the course, learners will have a portfolio of completed ad campaigns to showcase to potential employers, giving them a competitive edge in the job market. With a focus on practical skills and real-world application, this course is an excellent opportunity for learners to take their careers to the next level.

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CourseDetails

• Unit 1: Introduction to Data-Rich Marketplace Ad Campaigns

• Unit 2: Understanding Marketplace Data and Analytics

• Unit 3: Designing Effective Ad Campaign Strategies

• Unit 4: Implementing Data-Driven Targeting and Segmentation

• Unit 5: Optimizing Ad Creatives for Maximum Impact

• Unit 6: Budgeting and Bid Management Techniques

• Unit 7: Measuring Campaign Performance and KPIs

• Unit 8: Advanced Analytics for Marketplace Ad Campaigns

• Unit 9: Navigating Marketplace Ad Campaign Tools and Platforms

• Unit 10: Best Practices for Scaling and Automating Ad Campaigns

CareerPath

In this Professional Certificate in Data-Rich Marketplace Ad Campaigns, we will cover various crucial roles that are in high demand in the UK's dynamic job market. With the increasing importance of data-driven strategies in advertising campaigns, professionals in these roles can expect competitive salary ranges and diverse career opportunities. 1. **Data Scientist**: As a data scientist, you will play a pivotal role in collecting, analyzing, and interpreting large, complex datasets. Your work will help businesses make informed decisions and drive successful ad campaigns. According to Glassdoor, the average salary for a data scientist in the UK is around £50,000 per year. 2. **Market Research Analyst**: Market research analysts gather valuable insights about target audiences, competitors, and market trends. They use this information to develop impactful marketing strategies and ads. The average salary for a market research analyst in the UK is approximately £28,000 per year. 3. **Business Intelligence Developer**: Business intelligence developers are responsible for creating and maintaining data systems and tools for reporting and analysis. They often work with large datasets and play a significant role in the success of ad campaigns. The average salary for a business intelligence developer in the UK is around £45,000 per year. 4. **Data Analyst**: Data analysts help businesses make sense of their data by cleaning, transforming, and interpreting it. They create reports and visualizations to help management and other stakeholders understand key insights. The average salary for a data analyst in the UK is approximately £30,000 per year. 5. **Digital Marketing Specialist**: Digital marketing specialists use various digital channels to promote products and services. They create and implement marketing campaigns, monitor their performance, and optimize them to achieve the best results. The average salary for a digital marketing specialist in the UK is around £30,000 per year. 6. **SEO Specialist**: SEO specialists optimize websites and web content to improve their visibility in search engine results. They use various techniques to ensure that a company's online presence is easily discoverable by potential customers. The average salary for an SEO specialist in the UK is around £27,000 per year.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DATA-RICH MARKETPLACE AD CAMPAIGNS

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London School of International Business (LSIB)

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05 May 2025

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