Global Certificate in Social Listening for Modern Organizations
-- ViewingNowThe Global Certificate in Social Listening for Modern Organizations is a comprehensive course designed to empower professionals with the skills to monitor and analyze conversations about their brand online. This certification is crucial in today's digital age, where social media plays a significant role in shaping brand perception.
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AboutThisCourse
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CourseDetails
• Unit 1: Introduction to Social Listening – Social listening basics, definition, importance, benefits, and use cases.
• Unit 2: Setting Up Social Listening Tools – Tool selection, onboarding, customization, and integration.
• Unit 3: Data Collection and Analysis – Data gathering, processing, evaluation, and visualization.
• Unit 4: Brand Monitoring and Reputation Management – Tracking brand mentions, resolving customer issues, and managing online reputation.
• Unit 5: Competitive Analysis & Industry Trends – Monitoring competitors, understanding industry trends, and generating insights.
• Unit 6: Audience Research and Customer Segmentation – Identifying target audiences, segmentation, and developing customer personas.
• Unit 7: Content Creation and Optimization – Creating engaging content, optimizing for search and social media.
• Unit 8: Campaign Planning and Evaluation – Developing data-driven marketing campaigns, measuring performance, and adjusting strategies.
• Unit 9: Crisis Management and Escalation Procedures – Preparing for and managing crises, escalation procedures for potential issues.
• Unit 10: Ethics and Data Privacy in Social Listening – Responsible data practices, privacy policies, and ethical considerations.
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