Global Certificate in Data-Driven SEM for Business Growth

Name: Global Certificate in Data-Driven SEM for Business Growth
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The Global Certificate in Data-Driven SEM for Business Growth is a comprehensive course designed to equip learners with essential skills in data-driven Search Engine Marketing (SEM). This certification is crucial in today's digital age, where businesses increasingly rely on online platforms for growth.

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AboutThisCourse

The course is designed to meet the surging industry demand for SEM professionals who can leverage data to drive strategic decisions. It provides learners with a deep understanding of SEM principles, data analysis, and optimization techniques, enabling them to create and manage effective digital marketing campaigns. Upon completion, learners will be able to demonstrate their expertise in data-driven SEM, a skill highly sought after by employers across various industries. This certification not only enhances learners' resume but also equips them with the necessary skills for career advancement in the rapidly evolving digital marketing landscape.

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CourseDetails

• Data-Driven SEM Fundamentals: Understanding Search Engine Marketing, its benefits, and how data drives successful SEM campaigns.
• Keyword Research and Optimization: Identifying relevant keywords, analyzing search volume, and optimizing keyword lists for business growth.
• Competitive Analysis: Examining competitor strategies, assessing market opportunities, and leveraging insights for improved SEM performance.
• Account Structure and Campaign Setup: Designing account structures, creating ad groups, and setting up campaigns for optimal results.
• Ad Copywriting and Testing: Writing compelling ad copy, implementing A/B testing, and enhancing ad performance.
• Landing Page Optimization: Designing effective landing pages, improving user experience, and increasing conversion rates.
• Data Analysis and Reporting: Analyzing SEM data, generating actionable insights, and creating comprehensive reports for stakeholders.
• Budget Management and Bid Strategies: Allocating budgets, implementing bid management techniques, and maximizing ROI.
• Advanced SEM Tactics: Exploring cutting-edge SEM strategies, including automation, AI, and machine learning applications.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA-DRIVEN SEM FOR BUSINESS GROWTH

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London School of International Business (LSIB)

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05 May 2025

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