Global Certificate in Ad Viewability for Media Professionals

Name: Global Certificate in Ad Viewability for Media Professionals
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The Global Certificate in Ad Viewability for Media Professionals is a comprehensive course designed to empower media professionals with the essential skills needed to excel in today's digital advertising landscape. This course focuses on the importance of ad viewability, a critical metric for digital advertisers, and covers topics such as ad viewability standards, measurement, and optimization strategies.

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AboutThisCourse

In an era where digital advertising budgets continue to grow, the demand for media professionals with a deep understanding of ad viewability has never been higher. This course equips learners with the necessary skills to meet this demand, providing a competitive edge in the job market and enabling career advancement. Throughout the course, learners will gain hands-on experience with industry-leading ad viewability tools and technologies, enabling them to apply their newfound knowledge in real-world scenarios. By the end of the course, learners will have a comprehensive understanding of ad viewability, making them valuable assets to any media or advertising organization.

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CourseDetails

• Understanding Ad Viewability: An Introduction to Key Terms and Concepts
• The Importance of Ad Viewability in Digital Advertising
• Factors Influencing Ad Viewability: Size, Placement, and Format
• Measuring Ad Viewability: Best Practices and Tools
• Ad Viewability Standards: IAB and MRC Guidelines
• Improving Ad Viewability: Tips and Strategies for Media Professionals
• The Future of Ad Viewability: Trends and Predictions
• Ad Viewability and Fraud: Understanding the Connection
• Analyzing Ad Viewability Data for Improved Campaign Performance

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD VIEWABILITY FOR MEDIA PROFESSIONALS

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London School of International Business (LSIB)

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05 May 2025

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