Certificate in High-Performance Press Releases

Name: Certificate in High-Performance Press Releases
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The Certificate in High-Performance Press Releases course is a powerful learning opportunity for professionals seeking to elevate their communication skills. This course addresses the growing industry demand for concise, engaging, and impactful press releases that drive media coverage and brand visibility.

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AboutThisCourse

Enrollees will master the art of crafting compelling headlines, organizing content for maximum impact, and leveraging storytelling techniques to engage target audiences. By learning to write press releases that adhere to Associated Press (AP) style guidelines, they will ensure their messages resonate with journalists and readers alike. Equipped with these essential skills, learners will enhance their career prospects and contribute more effectively to their organizations' public relations efforts. By the course's end, they will have developed a competitive edge in the job market and gained the ability to create high-performance press releases that make a difference.

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CourseDetails

• Understanding Press Releases: Importance and Best Practices
• Writing Compelling Headlines for Press Releases
• Crafting the Lead: Engaging Introductions for High-Performance Press Releases
• Essential Elements of a Press Release: Quotes, Boilerplates, and Contact Information
• Formatting and Structure: Creating Visually Appealing Press Releases
• Leveraging SEO for Press Releases: Keyword Research and Integration
• Distributing Press Releases: Pitching to Journalists and Media Outlets
• Measuring Success: Analyzing Press Release Metrics and ROI
• Case Studies: Examining High-Performance Press Release Examples
• Ethics and Legal Considerations in Press Release Writing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN HIGH-PERFORMANCE PRESS RELEASES

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London School of International Business (LSIB)

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05 May 2025

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