Advanced Certificate in Aviation Marketing: Leading Change

• Advanced Aviation Market Analysis: Understanding the aviation industry's current market trends, customer preferences, and competitive landscape is crucial for successful marketing strategies. This unit will delve into techniques and tools for collecting, analyzing, and interpreting market data to inform decision-making in aviation marketing. • Aviation Branding and Positioning: This unit will focus on developing and implementing strong branding and positioning strategies for aviation companies. Students will learn about the importance of brand identity, messaging, and positioning in the aviation industry and how to create a unique value proposition that resonates with customers. • Digital Marketing in Aviation: The digital landscape has transformed marketing, and the aviation industry is no exception. This unit will cover best practices for digital marketing in aviation, including website design, search engine optimization (SEO), social media marketing, email marketing, and content marketing. • Customer Relationship Management (CRM) in Aviation: This unit will explore the importance of CRM in the aviation industry, including strategies for managing customer data, segmentation, targeting, and positioning. Students will learn how to build and maintain long-term customer relationships, increase customer loyalty, and drive revenue growth. • Sales and Revenue Management in Aviation: This unit will cover sales and revenue management strategies specific to the aviation industry, including pricing, yield management, and distribution. Students will learn how to optimize revenue streams, increase profitability, and improve sales performance. • Crisis Communication and Reputation Management in Aviation: In the event of a crisis, effective communication and reputation management are essential for aviation companies. This unit will cover best practices for managing crises, including crisis communication planning, media relations, and stakeholder management. • Marketing Analytics for Aviation: In this data-driven world, marketing analytics is critical for measuring the success of marketing strategies and making data-informed decisions. This unit will cover marketing analytics tools and techniques specific to the aviation industry, including web analytics, social media analytics, and customer analytics. • Marketing Strategy for New Aviation Products and Services: This unit will focus on developing marketing strategies for new aviation products and services, including market research, product development, launch planning, and go-to-market strategies.