Certificate in Writing Captivating Web Copy

Name: Certificate in Writing Captivating Web Copy
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The Certificate in Writing Captivating Web Copy course is a powerful learning opportunity for aspiring and current writers. This course emphasizes the importance of compelling web copy, which is crucial in today's digital age.

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AboutThisCourse

With the ever-growing demand for captivating content in the $100+ billion digital marketing industry, this course equips learners with in-demand skills to stand out. Through hands-on projects, real-world examples, and expert instruction, students will master the art of creating persuasive headlines, engaging product descriptions, and clear calls-to-action. They'll learn to write for diverse audiences, optimize content for search engines, and create compelling narratives that drive sales and conversions. By completing this course, learners will not only enhance their writing abilities but also gain a competitive edge in their careers. They'll be prepared to excel in roles such as content marketing specialist, copywriter, and digital communications expert, making a lasting impact on any organization they join.

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CourseDetails

• Understanding the Basics of Web Copywriting
• Crafting Compelling Headlines
• Writing Engaging and Clear Body Copy
• Utilizing Effective Keywords
• Creating Strong Calls-to-Action
• Designing for Readability and User Experience
• Optimizing for Search Engines (SEO)
• Analyzing and Improving Web Copy Performance
• Best Practices for Writing Different Types of Web Copy (e.g. homepages, product pages, blog posts)
• Maintaining Brand Voice and Consistency Across Web Copy

CareerPath

Content Writer, SEO Copywriter, Technical Writer, Digital Copywriter, and Creative Copywriter are all in-demand roles in the UK job market. Our Certificate in Writing Captivating Web Copy provides the skills needed to excel in these roles. With an average salary ranging from £25,000 to £45,000, there is significant earning potential in these fields. By gaining proficiency in web copywriting, you can enhance your career prospects and improve your earning potential.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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WhatsIncludedBothPlans

FullCourseAccess
DigitalCertificate
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CERTIFICATE IN WRITING CAPTIVATING WEB COPY

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London School of International Business (LSIB)

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05 May 2025

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