Certificate in Data Journalism & SEO

Name: Certificate in Data Journalism & SEO
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CourseDetails

• Data Analysis for Journalism: Understanding data sources, data cleaning, and data analysis techniques using tools such as Excel, Python, or R.
• Data Visualization: Creating compelling visualizations to convey data-driven stories, using tools such as Tableau, PowerBI, or D3.js.
• Statistics for Journalism: Understanding statistical concepts and methods for data analysis, such as regression analysis, correlation, and significance testing.
• Investigative Journalism and Data: Techniques for using data to uncover stories, including data mining, public records requests, and data journalism ethics.
• Search Engine Optimization (SEO) Fundamentals: Understanding the basics of search engine optimization, including keyword research, on-page optimization, and link building.
• SEO Content Strategy: Developing a content strategy that aligns with SEO best practices and drives organic traffic.
• Analytics for SEO: Using analytics tools to measure and analyze website traffic, engagement, and conversions.
• Advanced SEO Techniques: Exploring advanced SEO strategies, such as technical SEO, local SEO, and mobile optimization.
• Data Storytelling: Combining data analysis, visualization, and storytelling to create compelling narratives that engage and inform audiences.

Note: The primary keyword for this course is "Data Journalism & SEO," and the secondary keywords are "Data Analysis," "Data Visualization," "Statistics," "Investigative Journalism," "SEO Fundamentals," "Content Strategy," "Analytics," "Advanced SEO Techniques," and "Data Storytelling."

CareerPath

Data journalism and SEO are two growing fields with a high demand for skilled professionals in the UK. Data journalists master the art of storytelling using data, interactive visualizations, and analytical skills, while SEO specialists focus on optimizing websites to improve search engine rankings and visibility. Based on recent job market trends, the demand for data journalists stands at approximately 60%, while SEO specialists account for the remaining 40% of the relevant job openings. The average salary ranges from £25,000 to £45,000 for data journalism roles and £28,000 to £50,000 for SEO specialists in the UK, depending on the level of experience and the employer. These roles require various skills, such as data analysis, programming, and visualization for data journalists, and keyword research, link building, and content strategy development for SEO specialists. Enrolling in a Certificate in Data Journalism & SEO programme will equip you with the necessary skills to thrive in these exciting fields.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DATA JOURNALISM & SEO

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London School of International Business (LSIB)

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05 May 2025

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