Executive Development Programme in Ad Viewability for Growth

Name: Executive Development Programme in Ad Viewability for Growth
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The Executive Development Programme in Ad Viewability for Growth is a certificate course designed to empower professionals with the essential skills to excel in the ever-evolving digital advertising landscape. This programme focuses on ad viewability, a critical aspect of digital advertising, ensuring ads are seen by real users and providing maximum impact.

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AboutThisCourse

In today's data-driven world, understanding ad viewability and its implications is crucial for business growth. This course covers key concepts, measurement methodologies, and industry best practices, making it an invaluable resource for marketing professionals, advertisers, publishers, and agencies alike. By enrolling in this programme, learners will gain a competitive edge, enhancing their expertise and credibility in ad viewability. The course equips professionals with the skills to optimize advertising campaigns, improve ROI, and drive strategic growth decisions, ultimately paving the way for career advancement in this dynamic industry.

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CourseDetails

• Understanding Ad Viewability
• Importance of Ad Viewability in Digital Marketing
• Factors Affecting Ad Viewability
• Measuring Ad Viewability Metrics
• Improving Ad Viewability for Better Campaign Performance
• Advanced Techniques for Ad Viewability Optimization
• Ad Viewability and Brand Safety
• Ad Viewability and User Experience
• Case Studies on Ad Viewability for Business Growth

CareerPath

The **Executive Development Programme in Ad Viewability for Growth** highlights the following essential roles in the UK market. The Google Charts 3D pie chart showcases the distribution of these positions in the ad tech industry: 1. **Marketing Analyst**: Professionals in this role are responsible for understanding market trends and consumer preferences to optimize ad campaigns. Marketing Analysts often work with cross-functional teams to track performance and develop data-driven strategies. (30%) 2. **Data Scientist**: Data Scientists focus on extracting insights from large data sets to inform decision-making and improve ad viewability. They often work with machine learning algorithms and predictive modeling techniques. (25%) 3. **Product Manager**: Product Managers lead product development cycles, ensuring that ad viewability features meet market needs and align with business goals. They coordinate with engineering, design, and marketing teams to deliver successful solutions. (20%) 4. **Digital Strategist**: Digital Strategists devise comprehensive marketing plans to increase ad viewability and maximize ROI. They stay updated on the latest industry trends and emerging ad formats. (15%) 5. **Business Intelligence Developer**: Business Intelligence Developers build data warehouses and reporting systems to analyze ad viewability metrics. They work with data visualization tools and BI platforms to provide actionable insights. (10%) The above statistics emphasize the growing demand for professionals skilled in ad viewability and analytics in the UK market. Considering these job market trends, the **Executive Development Programme in Ad Viewability for Growth** aims to equip professionals with the necessary skills for success in these in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD VIEWABILITY FOR GROWTH

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London School of International Business (LSIB)

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05 May 2025

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