Executive Development Programme in Brand Equity: Strategic Insights

Name: Executive Development Programme in Brand Equity: Strategic Insights
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The Executive Development Programme in Brand Equity: Strategic Insights is a certificate course designed to empower professionals with advanced branding skills. In today's competitive business landscape, a strong brand identity is crucial for organizational success.

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AboutThisCourse

This course focuses on building and managing brand equity, providing strategic insights to enhance brand value. The programme is essential for marketing managers, brand managers, business development professionals, and entrepreneurs aiming to create a robust brand strategy. Learners will gain a comprehensive understanding of brand equity drivers, customer-based brand equity, and measuring brand equity. They will also acquire skills in brand positioning, segmentation, and targeting, enabling them to make informed, strategic decisions. By enrolling in this course, learners will develop a competitive edge, enhancing their career growth and contributing significantly to their organization's overall performance. The course is structured to accommodate busy professionals, offering flexible learning formats and real-world applications.

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CourseDetails

• Understanding Brand Equity & Its Importance
• Building Strong Brands: Strategies & Best Practices
• Measuring Brand Equity: Tools & Techniques
• Leveraging Brand Equity for Business Growth
• Brand Positioning: Creating a Unique Value Proposition
• Managing Brand Equity in Crisis Situations
• Digital Branding: Building Equity in the Virtual World
• Customer Experience & Brand Equity: The Interplay
• Brand Architecture: Maximizing Equity Across Multiple Brands

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND EQUITY: STRATEGIC INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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