Global Certificate in SEO and E-commerce Strategy
-- ViewingNowThe Global Certificate in SEO and E-commerce Strategy is a comprehensive course designed to equip learners with the essential skills necessary to excel in the ever-evolving digital marketing landscape. This course is of paramount importance as businesses continue to shift towards online platforms, driving the demand for SEO and e-commerce specialists.
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โข Fundamentals of SEO: Introduction to Search Engine Optimization, Importance of SEO, Keyword Research, On-page and Off-page Optimization
โข Technical SEO: Website Architecture, URL Structure, Mobile Optimization, Site Speed, XML Sitemaps
โข Local SEO: Google My Business, Local Citations, Online Reviews, Local Keywords
โข E-commerce SEO: Product Descriptions, User Reviews, Site Structure, Filtering and Pagination, Internationalization
โข SEO Analytics: Google Analytics, Search Console, Keyword Tracking, Reporting
โข E-commerce Platforms: Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud
โข E-commerce Marketing: Email Marketing, Social Media Marketing, Content Marketing, Influencer Marketing
โข Conversion Rate Optimization: User Experience, A/B Testing, Cart Abandonment, Checkout Optimization
โข E-commerce Payment & Shipping: Payment Gateways, Shipping Options, Tax Settings
โข E-commerce Strategy: Market Analysis, Competitor Research, Sales Funnels, Customer Retention
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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