Masterclass Certificate in Programmatic & Viewability

Name: Masterclass Certificate in Programmatic & Viewability
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The Masterclass Certificate in Programmatic & Viewability is a comprehensive course that focuses on the rapidly evolving digital advertising landscape. This certification equips learners with the essential skills needed to thrive in a programmatic and viewability-centric world.

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AboutThisCourse

In today's data-driven marketing environment, programmatic advertising has become increasingly important. The course covers key topics such as real-time bidding, audience targeting, and campaign optimization, enabling learners to master programmatic strategies and tactics. Additionally, the course delves into viewability, an critical aspect of digital advertising, addressing viewability standards, measuring techniques, and enhancing viewability rates. Learners will gain hands-on experience in implementing viewability best practices, ensuring their ads are seen by the right audience at the right time. By completing this course, learners will not only demonstrate their expertise in programmatic and viewability but also enhance their career prospects in the competitive digital marketing industry.

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CourseDetails

• Programmatic Advertising Fundamentals
• Real-Time Bidding (RTB) and Ad Exchanges
• Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
• Data Management Platforms (DMPs) and Ad Verification
• Cross-Device Tracking and Targeting
• Viewability Metrics and Optimization Techniques
• Fraud Detection and Prevention in Programmatic Advertising
• Advanced Programmatic Strategies for Brand Safety and Audience Engagement
• Case Studies: Successful Programmatic Campaigns and Lessons Learned
• Future Trends and Predictions in Programmatic & Viewability

CareerPath

The **Masterclass Certificate in Programmatic & Viewability** empowers individuals to excel in various roles within the ever-evolving digital advertising landscape. This section features a 3D pie chart that visually represents prominent job market trends, salary ranges, and skill demand in the UK for these roles. 1. **Programmatic Specialist**: With a 45% share, these professionals manage automated ad buying and selling, optimizing campaigns to reach target audiences more efficiently. 2. **Ad Operations**: Representing 25% of the market, this role focuses on ad trafficking, campaign management, and reporting to ensure seamless ad delivery and performance. 3. **Data Analyst**: Accounting for 15%, data analysts interpret and analyze campaign results, informing strategy and decision-making for programmatic initiatives. 4. **Campaign Manager**: Holding 10% of the market, campaign managers oversee planning, execution, and optimization of digital campaigns, maximizing ROI and performance. 5. **Viewability Manager**: Comprising the remaining 5%, these professionals ensure ads are viewable, driving higher audience engagement and ad effectiveness. This responsive 3D pie chart, powered by Google Charts, is designed to adapt to various screen sizes. It provides valuable insights for those seeking a career in programmatic and viewability, offering a comprehensive overview of the current job market and industry demand.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PROGRAMMATIC & VIEWABILITY

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London School of International Business (LSIB)

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05 May 2025

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