Executive Development Programme in Tourism Digital Strategy

Name: Executive Development Programme in Tourism Digital Strategy
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The Executive Development Programme in Tourism Digital Strategy certificate course is a comprehensive program designed to meet the growing industry demand for digital expertise in tourism. This course emphasizes the importance of digital transformation in the tourism sector, imparting essential skills to learners for career advancement and strategic decision-making.

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AboutThisCourse

The course content includes search engine optimization, social media marketing, data analytics, content strategy, and digital innovation, providing a holistic understanding of digital strategy in tourism. In today's digital age, a strong online presence is crucial for tourism businesses to remain competitive. This course equips learners with the necessary skills to drive digital innovation, enhance customer engagement, and improve operational efficiency. By completing this program, learners will be able to demonstrate a deep understanding of digital strategy and its application in the tourism industry, making them highly valuable to potential employers.

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CourseDetails

• Digital Marketing Foundations
• Social Media Strategy for Tourism
• Search Engine Optimization (SEO) in Tourism
• Content Marketing for Tourism Development
• Email Marketing for Tourism Executives
• Pay-Per-Click (PPC) Advertising in Tourism
• Mobile Marketing and Optimization in Tourism
• Analytics and Data-Driven Decision Making
• Digital Reputation Management for Tourism

CareerPath

The Executive Development Programme in Tourism Digital Strategy features the following in-demand roles: 1. **Digital Marketing Manager**: These professionals create and manage marketing campaigns, contributing 25% of the demand. They earn an average salary ranging from £35,000 to £60,000 per year. 2. **Data Analyst**: Highly sought after, data analysts account for 20% of the demand. They earn between £25,000 and £50,000 annually. 3. **SEO Specialist**: Focused on optimizing websites for search engines, SEO specialists comprise 15% of the demand. They earn between £25,000 and £45,000 per year. 4. **Content Marketing Specialist**: These experts create engaging content and account for 12% of the demand. They earn salaries between £25,000 and £45,000. 5. **Social Media Manager**: These professionals manage social media platforms and represent 10% of the demand. They earn between £25,000 and £45,000 per year. 6. **Web Developer**: Responsible for building and maintaining websites, web developers account for 8% of the demand. They earn between £25,000 and £50,000. 7. **UX Designer**: These professionals design user-friendly interfaces and comprise 5% of the demand. They earn between £25,000 and £50,000.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN TOURISM DIGITAL STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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