Professional Certificate in Google News: Impactful SEO

Name: Professional Certificate in Google News: Impactful SEO
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The Professional Certificate in Google News: Impactful SEO is a comprehensive course that provides learners with essential skills for career advancement in the digital marketing industry. This program focuses on teaching effective SEO strategies to help content rank higher on Google News, increasing visibility and driving traffic to websites.

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AboutThisCourse

With the growing demand for online content and the constant evolution of search engine algorithms, mastering SEO techniques has become crucial for professionals in journalism, marketing, and communications. This course equips learners with the knowledge and tools to optimize content for Google News, providing a competitive edge in the job market. Learners will gain hands-on experience in keyword research, content creation, and analytics, preparing them for careers as SEO specialists, digital marketing managers, or content strategists. By the end of the course, learners will have a solid understanding of how to create impactful, SEO-friendly content that resonates with audiences and drives results.

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CourseDetails

• Unit 1: Introduction to Google News & SEO
• Unit 2: Understanding Google News Algorithms
• Unit 3: Keyword Research for Google News
• Unit 4: Optimizing Content for Google News
• Unit 5: Technical SEO for Google News
• Unit 6: Mobile Optimization for Google News
• Unit 7: Google News Publisher Center
• Unit 8: Measuring Success with Google News Analytics
• Unit 9: Best Practices for Google News SEO
• Unit 10: Advanced Strategies for Google News SEO

CareerPath

In the UK, the demand for professionals with SEO skills is on the rise. Here's a breakdown of the three primary roles related to Google News: Impactful SEO: 1. **SEO Specialist**: With a 60% share in the market, SEO Specialists focus on optimizing websites and content for search engines like Google. They work on keyword strategy, link building, and on-page SEO. 2. **Content Writer**: These professionals hold a 25% share in the market, and are responsible for creating optimized and engaging content for websites and social media. They collaborate closely with SEO Specialists to ensure content is aligned with search engine algorithms. 3. **Data Analyst**: With a 15% share in the market, Data Analysts study and interpret data to optimize SEO strategies. They analyze website traffic, user engagement, and conversion data to refine SEO tactics and improve overall online performance. The Google News: Impactful SEO Professional Certificate will equip you with the necessary skills to excel in any of these roles and prepare you for a rewarding career in the dynamic field of SEO.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GOOGLE NEWS: IMPACTFUL SEO

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London School of International Business (LSIB)

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05 May 2025

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