Executive Development Programme in Market Research & Business Strategy

Name: Executive Development Programme in Market Research & Business Strategy
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The Executive Development Programme in Market Research & Business Strategy is a certificate course designed to empower professionals with essential skills in data-driven decision making. This programme emphasizes the importance of market research in formulating effective business strategies, thereby bridging the gap between data analysis and strategic planning.

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AboutThisCourse

In an era where businesses rely heavily on data, the demand for professionals who can interpret market trends and develop actionable strategies has never been higher. This course equips learners with the latest tools and techniques in market research, consumer behavior analysis, and strategic planning, providing a competitive edge in their respective careers. By the end of this programme, learners will be able to conduct comprehensive market research, interpret data insights, and develop strategic plans that drive business growth. This is a crucial step towards career advancement in any industry, making the Executive Development Programme in Market Research & Business Strategy an invaluable investment in professional development.

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CourseDetails

• Market Research Fundamentals
• Secondary Research: Data Collection Methods and Analysis
• Primary Research: Surveys, Interviews, and Focus Groups
• Market Segmentation, Targeting, and Positioning
• Competitive Analysis and Market Trends
• Business Strategy Development: SWOT and PESTLE Analysis
• Marketing Mix: Product, Price, Place, and Promotion
• Metrics and Analytics in Market Research and Business Strategy
• Case Studies and Practical Applications in Market Research and Business Strategy

CareerPath

The Executive Development Programme in Market Research & Business Strategy equips professionals with the necessary skills to excel in the dynamic world of market research and business strategy. The UK job market is in constant flux, with evolving trends and demands for specific competencies. This 3D pie chart offers a fascinating glimpse into the current state of the market, illustrating the most sought-after roles and their respective popularity. Market Research Analysts take up the lion's share, accounting for 60% of the demand. These professionals are indispensable in collecting, analyzing, and interpreting data about market trends, consumers, and competitors. Armed with this knowledge, businesses can make well-informed decisions to drive growth and success. Business Strategy Analysts follow closely behind, representing 30% of the demand. These experts devise and implement effective strategies to help organizations reach their goals. By combining analytical prowess with a deep understanding of market dynamics, Business Strategy Analysts enable their companies to maintain a competitive edge. Lastly, Data Scientists make up the remaining 10% of the demand. As the digital era advances, the importance of data-driven insights in decision-making has surged. Data Scientists are uniquely skilled in extracting valuable information from vast quantities of data, making them an essential asset in modern business strategy. Staying up-to-date with job market trends is crucial for professionals looking to grow their careers in market research and business strategy. By understanding these demands, industry experts can identify growth opportunities, tailor their skillsets, and seize promising job prospects in the UK market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET RESEARCH & BUSINESS STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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