Global Certificate in Data Visualization and Storytelling for Marketing

Name: Global Certificate in Data Visualization and Storytelling for Marketing
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The Global Certificate in Data Visualization and Storytelling for Marketing is a comprehensive course designed to meet the growing industry demand for data-driven marketing strategies. This certificate program emphasizes the importance of combining data visualization and storytelling techniques to create compelling marketing campaigns that resonate with audiences and drive business results.

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AboutThisCourse

By enrolling in this course, learners will develop essential skills in data visualization tools such as Tableau, PowerBI, and Datawrapper, while also mastering the art of storytelling to create engaging narratives that inspire action. These skills are highly valued in today's data-driven marketing landscape, where businesses rely on data-driven insights to make informed decisions and stay ahead of the competition. Upon completion of this course, learners will be equipped with the skills and knowledge necessary to advance their careers in marketing, data analysis, and related fields. They will have the ability to translate complex data into actionable insights, communicate those insights effectively to stakeholders, and create compelling marketing campaigns that drive business growth.

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CourseDetails

• Unit 1: Introduction to Data Visualization and Storytelling
• Unit 2: Understanding Data-Driven Marketing
• Unit 3: Data Analysis for Marketing Visualization
• Unit 4: Visualization Tools and Techniques
• Unit 5: Telling Compelling Data Stories
• Unit 6: Design Principles for Effective Visualizations
• Unit 7: Creating Dynamic and Interactive Visualizations
• Unit 8: Best Practices for Marketing Data Visualization
• Unit 9: Real-World Applications and Case Studies
• Unit 10: Continuous Learning and Development in Data Visualization

CareerPath

The marketing industry has seen a significant shift towards data-driven decision making, leading to a growing demand for professionals skilled in data visualization and storytelling. This 3D pie chart highlights the most in-demand marketing roles in the UK, offering a glimpse into the current job market trends. The chart illustrates the percentage of job openings in the UK for various positions related to data visualization and storytelling for marketing, such as Marketing Data Analyst, Marketing Analytics Manager, Data Visualization Specialist, Marketing Technologist, and Data Scientist (Marketing Focus). The data was compiled to offer insights into the industry's growth and help professionals make informed decisions about their careers. The Marketing Data Analyst role takes the largest share of the market, with 35% of job openings. As companies increasingly rely on data to inform their marketing strategies, the demand for skilled data analysts is rising. Marketing Analytics Managers follow closely, accounting for 25% of job openings, demonstrating the need for experienced professionals who can lead data-driven marketing teams. Data Visualization Specialists represent 20% of the job market, highlighting the importance of making data accessible and engaging for decision-makers. Marketing Technologists and Data Scientists (Marketing Focus) account for 15% and 5%, respectively, indicating that professionals who can integrate data visualization and storytelling skills into their technology or data science expertise are increasingly sought after. With a Global Certificate in Data Visualization and Storytelling for Marketing, professionals can gain the skills needed to excel in these in-demand roles and advance their careers in the ever-evolving marketing landscape. As the industry continues to embrace data-driven strategies, professionals with expertise in data visualization and storytelling will remain in high demand.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA VISUALIZATION AND STORYTELLING FOR MARKETING

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London School of International Business (LSIB)

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05 May 2025

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