Certificate in Ad Attribution and Environmental, Social, and Governance (ESG)

Name: Certificate in Ad Attribution and Environmental, Social, and Governance (ESG)
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The Certificate in Ad Attribution and Environmental, Social, and Governance (ESG) is a comprehensive course designed to provide learners with essential skills for career advancement in today's data-driven marketing landscape. This course focuses on two critical areas: Ad Attribution and ESG.

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AboutThisCourse

Ad Attribution is the process of identifying which marketing channels contribute to conversions, providing insights that help optimize marketing strategies. Learners will gain a deep understanding of ad attribution models, tools, and best practices, making them highly valuable to organizations seeking to maximize their marketing ROI. ESG, on the other hand, deals with an organization's impact on the environment, society, and governance. As businesses increasingly prioritize sustainability and social responsibility, there is growing demand for professionals who can help them navigate ESG challenges and opportunities. This course equips learners with the knowledge and skills to contribute to an organization's ESG strategy, enhancing their career prospects and making them valuable assets to forward-thinking companies.

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CourseDetails

• Introduction to Ad Attribution
• Understanding Attribution Models
• Ad Attribution Metrics and KPIs
• Data-Driven Ad Attribution
• Multi-Touch Attribution
• Fraud Detection and Prevention in Ad Attribution
• ESG: An Overview
• Importance and Benefits of ESG
• ESG Frameworks and Standards
• Integrating Ad Attribution with ESG

CareerPath

The digital world is ever-evolving, and professionals with specialized skills are in high demand. Two such roles gaining traction are Ad Attribution Specialists and ESG Analysts. Both require a solid understanding of data analysis, with the former focusing on marketing campaign performance and the latter concentrating on Environmental, Social, and Governance factors. A certificate in Ad Attribution and ESG can provide a valuable edge in the UK job market. Ad Attribution Specialists are data-driven marketers who use attribution models to track user engagement across various channels. This expertise helps businesses optimize their ad spend and improve return on investment (ROI). In the UK, the average salary for Ad Attribution Specialists ranges from £30,000 to £50,000, according to Glassdoor. On the other hand, ESG Analysts evaluate a company's environmental, social, and governance practices, ensuring they align with ethical and sustainable standards. With increased awareness of climate change and social responsibility, ESG Analysts play a critical role in assessing and guiding organizations towards more sustainable practices. In the UK, ESG Analysts can earn between £35,000 and £60,000, depending on their experience and the company's size. Lastly, Data Visualization Experts are increasingly sought after as businesses aim to make data-driven decisions. By presenting complex data in engaging and understandable formats, these professionals help organizations identify trends, optimize processes, and ultimately improve their bottom line. In the UK, Data Visualization Experts earn salaries between £30,000 and £60,000, with the potential for higher earnings based on experience and skillset. In summary, the job market trends for Ad Attribution Specialists, ESG Analysts, and Data Visualization Experts are promising, with competitive salary ranges in the UK. By pursuing a certificate in Ad Attribution and ESG, professionals can strengthen their skillset and enhance their career prospects in these growing fields.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN AD ATTRIBUTION AND ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG)

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London School of International Business (LSIB)

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05 May 2025

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