Global Certificate in SEO Evaluation and Link Building

Name: Global Certificate in SEO Evaluation and Link Building
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The Global Certificate in SEO Evaluation and Link Building is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on teaching the latest techniques in Search Engine Optimization (SEO), with a particular emphasis on SEO evaluation and link building.

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AboutThisCourse

In today's digital age, businesses rely heavily on search engine rankings to drive traffic and generate leads. As a result, there is a high demand for professionals who have a deep understanding of SEO and link building strategies. This course is designed to meet that demand and help learners stand out in a competitive job market. Throughout the course, learners will gain hands-on experience with industry-leading tools and techniques for conducting SEO evaluations and building high-quality links. They will learn how to analyze website traffic, identify areas for improvement, and develop effective link building strategies that adhere to industry best practices. By the end of the course, learners will have a solid foundation in SEO evaluation and link building, making them highly valuable to potential employers.

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CourseDetails

• Unit 1: Introduction to SEO Evaluation and Link Building
• Unit 2: Understanding Search Engine Algorithms
• Unit 3: Keyword Research and Analysis
• Unit 4: On-Page and Technical SEO
• Unit 5: Off-Page SEO and Link Building Strategies
• Unit 6: Analyzing and Evaluating Backlinks
• Unit 7: Link Building Tactics: White Hat, Grey Hat, and Black Hat
• Unit 8: Ethical Guidelines in SEO and Link Building
• Unit 9: SEO Tools for Evaluation and Link Building
• Unit 10: Measuring and Analyzing SEO and Link Building Success

CareerPath

In today's digital marketing landscape, SEO (Search Engine Optimization) has become increasingly important for businesses to reach their target audience. Two key roles in this field are SEO Evaluation Specialists and Link Building Experts. Let's dive into their responsibilities and market trends. 1. SEO Evaluation Specialist: An SEO Evaluation Specialist is responsible for assessing the performance of a website's SEO strategy, identifying areas for improvement, and ensuring the website adheres to search engine guidelines. They also analyze the impact of various SEO techniques on website traffic, conversion rates, and search engine rankings. 2. Link Building Expert: Link Building Experts focus on increasing a website's credibility and online presence by acquiring high-quality backlinks from reputable sources. They employ various strategies, such as content marketing, partnerships, and outreach campaigns, to secure backlinks that positively impact search engine rankings. Now, let's take a look at their respective demand and salary ranges in the UK: SEO Evaluation Specialist: - Median salary: £30,000 - £35,000 per year - Job market growth: 10% - 12% over the next 5 years Link Building Expert: - Median salary: £32,000 - £38,000 per year - Job market growth: 12% - 15% over the next 5 years These roles are crucial for businesses aiming to enhance their digital presence and reach a wider audience. With the increasing importance of SEO in today's interconnected world, pursuing a Global Certificate in SEO Evaluation and Link Building can open up a wide range of opportunities in this growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN SEO EVALUATION AND LINK BUILDING

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London School of International Business (LSIB)

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05 May 2025

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