Global Certificate in Ad Attribution for Talent Acquisition

Name: Global Certificate in Ad Attribution for Talent Acquisition
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The Global Certificate in Ad Attribution for Talent Acquisition is a comprehensive course designed to empower talent acquisition professionals with the skills to measure and optimize their advertising efforts. This certification course highlights the importance of ad attribution in making data-driven decisions, improving ROI, and staying ahead in today's competitive talent landscape.

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AboutThisCourse

With the increasing demand for data-literate talent acquisition specialists, this course equips learners with essential skills in ad attribution, marketing analytics, and cross-channel tracking. The course curriculum covers key topics such as multi-touch attribution models, integrating ad attribution with ATS and CRM systems, and leveraging data for strategic workforce planning. By completing this course, learners will be able to demonstrate their expertise in ad attribution, showcasing their commitment to staying updated on industry best practices and their ability to drive impactful talent acquisition strategies. This certification serves as a valuable addition to any talent acquisition professional's skillset, paving the way for career advancement and success in the evolving talent landscape.

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CourseDetails

• Introduction to Ad Attribution: Understanding the basics of ad attribution, its importance, and the role it plays in talent acquisition. • Tracking & Measuring Ad Performance: Learning the methods and tools used to track and measure the performance of various recruitment ads. • Multi-Channel Attribution Models: Exploring different attribution models that help determine the value of various recruitment channels and ads. • Data Analysis for Ad Attribution: Analyzing and interpreting data gathered from ad attribution to make informed decisions about talent acquisition strategies. • Privacy & Compliance in Ad Attribution: Understanding the legal and ethical considerations involved in ad attribution, including data privacy and compliance with relevant regulations. • Integration of Ad Attribution with ATS: Learning how to integrate ad attribution with Applicant Tracking Systems (ATS) to streamline talent acquisition. • Optimizing Ad Spend with Attribution Data: Utilizing attribution data to optimize ad spend, reduce costs, and improve the ROI of recruitment campaigns. • Machine Learning & Predictive Analytics in Ad Attribution: Exploring the use of machine learning and predictive analytics to improve ad attribution and talent acquisition.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD ATTRIBUTION FOR TALENT ACQUISITION

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London School of International Business (LSIB)

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05 May 2025

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