Professional Certificate in Brand Journalism & Crisis Management

Name: Professional Certificate in Brand Journalism & Crisis Management
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The Professional Certificate in Brand Journalism & Crisis Management is a comprehensive course designed to equip learners with essential skills for career advancement in today's fast-paced business environment. This course emphasizes the importance of creating compelling narratives that connect brands with their target audience, while also teaching effective crisis management strategies to protect brand reputation.

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AboutThisCourse

In an era where brand journalism has become a critical component of marketing and communications, this course meets the growing industry demand for professionals who can craft engaging stories and maintain brand consistency across all channels. Learners will gain practical knowledge in content creation, media relations, social media management, and crisis management, empowering them to become leaders in their respective fields. By completing this course, learners will be able to demonstrate their expertise in brand journalism and crisis management, increasing their professional value and enhancing their career prospects in various industries, such as marketing, public relations, and journalism.

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CourseDetails

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Unit 1: Introduction to Brand Journalism & Crisis Management
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Unit 2: Understanding the Role of Brand Journalism in Modern Communication
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Unit 3: Strategies for Effective Brand Journalism
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Unit 4: Crisis Management Fundamentals
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Unit 5: Developing a Crisis Management Plan
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Unit 6: Brand Journalism in Crisis Situations
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Unit 7: Media Relations during Crisis Management
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Unit 8: Social Media's Role in Crisis Management & Brand Journalism
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Unit 9: Measuring the Effectiveness of Brand Journalism & Crisis Management
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Unit 10: Ethical Considerations in Brand Journalism & Crisis Management

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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CourseProvidesPractical

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN BRAND JOURNALISM & CRISIS MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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