Advanced Certificate in SEO & Content for Career Growth

Name: Advanced Certificate in SEO & Content for Career Growth
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The Advanced Certificate in SEO & Content for Career Growth is a comprehensive course designed to empower learners with the essential skills needed to thrive in the digital marketing industry. This course focuses on Search Engine Optimization (SEO) and content development, two critical areas that significantly impact online visibility and brand reputation.

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AboutThisCourse

In today's digital age, businesses increasingly rely on SEO and content marketing to reach their target audience and drive growth. As a result, there is a high demand for professionals who possess a deep understanding of these areas. This course equips learners with the latest SEO strategies, content creation techniques, and analytics tools to help them optimize website performance, increase organic traffic, and enhance user engagement. By completing this course, learners will be able to demonstrate their expertise in SEO and content marketing, making them valuable assets in any organization and opening up exciting career advancement opportunities.

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CourseDetails

• Advanced Keyword Research: Understanding search intent, long-tail keywords, and keyword mapping strategies.

• On-Page SEO Techniques: Title tags, header tags, meta descriptions, and structured data implementation.

• Technical SEO Fundamentals: Website architecture, XML sitemaps, robot.txt, and mobile optimization.

• Link Building Strategies: White-hat tactics, content promotion, and digital PR.

• Advanced Content Optimization: Content clusters, pillar pages, and E-A-T (Expertise, Authoritativeness, and Trustworthiness).

• Local SEO: Google My Business, online reviews, and localized content strategies.

• SEO Analytics: Setting up and tracking key performance indicators (KPIs), using Google Analytics and Search Console.

• Advanced SEO Tools: Ahrefs, SEMrush, Moz, and other industry-leading tools.

• SEO for Mobile and Voice Search: Adapting content and metadata for mobile and voice search optimization.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN SEO & CONTENT FOR CAREER GROWTH

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London School of International Business (LSIB)

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05 May 2025

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