Masterclass Certificate in Facebook Marketing for Small Business

Name: Masterclass Certificate in Facebook Marketing for Small Business
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The Masterclass Certificate in Facebook Marketing for Small Business is a comprehensive course designed to equip learners with the essential skills needed to excel in today's digital marketing landscape. With a focus on Facebook, the world's largest social media platform, this course covers everything from creating and managing a Facebook business page to developing and executing effective ad campaigns.

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AboutThisCourse

In this age of hyper-connectivity, businesses of all sizes are increasingly leveraging social media to reach and engage with their target audiences. As a result, there is growing demand for professionals who can help small businesses succeed on Facebook and other platforms. By earning this certificate, learners will not only gain a deep understanding of Facebook marketing best practices, but they will also demonstrate to potential employers that they have the skills and knowledge needed to drive real results. Overall, this course is an excellent investment for anyone looking to advance their career in digital marketing, or for small business owners seeking to improve their online presence and reach more customers.

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CourseDetails

• Facebook Business Manager Setup: Creating and managing a Facebook Business Manager account, adding assets such as pages and ad accounts, and understanding roles and permissions.
• Facebook Page Optimization: Setting up and optimizing a Facebook business page, including profile and cover photos, about section, and contact information.
• Facebook Audience Insights: Understanding and utilizing Facebook Audience Insights for targeting and research, including demographics, interests, and behaviors.
• Facebook Ad Creation: Creating and managing Facebook ads, including choosing objectives, creating ad copy and visuals, and targeting options.
• Facebook Ad Placement: Choosing the right ad placements for your campaigns, including desktop news feed, mobile news feed, right column, Instagram, and audience network.
• Facebook Ad Budgeting and Bidding: Understanding and managing ad budgets, bidding strategies, and delivery optimization options.
• Facebook Ad Campaign Measurement: Measuring and analyzing Facebook ad campaign performance, including metrics such as reach, impressions, click-through rate, and conversion rate.
• Facebook Pixel and Conversion Tracking: Installing and utilizing the Facebook pixel for conversion tracking, retargeting, and optimization.
• Facebook Lead Generation: Creating and managing Facebook lead generation campaigns, including form design, lead qualification, and follow-up.
• Facebook Video Marketing: Creating and managing Facebook video marketing campaigns, including video ad formats, targeting, and measurement.

CareerPath

In today's digital marketing landscape, the demand for professionals with Facebook marketing skills is soaring. The UK job market is teeming with opportunities for specialists who can create and manage Facebook ads, curate content for Facebook pages, and analyze marketing data. Among the most sought-after Facebook marketing roles are Facebook Ads Specialist, Content Creator for Facebook, Facebook Page Manager, Facebook Analytics Expert, and Facebook Marketing Strategist. To shed light on the demand for these roles, we present a 3D pie chart highlighting the percentage of job openings for each position. This chart, powered by Google Charts, reveals that Facebook Ads Specialist is the most in-demand role, accounting for 65% of job openings in the UK Facebook marketing sector. Content Creators for Facebook follow closely, with 55% of job openings. Facebook Page Manager and Facebook Analytics Expert each occupy 50% and 45% of the market, respectively. Meanwhile, Facebook Marketing Strategist claims 40% of job opportunities, demonstrating that businesses recognise the value of strategic planning in Facebook marketing. The 3D pie chart showcases the data with a transparent background and no added background color, ensuring that the focus remains on the information. Its responsive design allows it to adapt to all screen sizes, making it an engaging and informative addition to our Masterclass Certificate in Facebook Marketing for Small Business.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN FACEBOOK MARKETING FOR SMALL BUSINESS

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London School of International Business (LSIB)

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05 May 2025

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