Executive Development Programme in Twitter Marketing & Customer Engagement

Name: Executive Development Programme in Twitter Marketing & Customer Engagement
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The Executive Development Programme in Twitter Marketing & Customer Engagement is a certificate course designed to empower professionals with the skills to leverage Twitter for business growth. With over 330 million active users, Twitter offers a vast platform for brand visibility and customer engagement.

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AboutThisCourse

This course is crucial in today's digital age, where businesses are increasingly leveraging social media for marketing. It provides in-depth knowledge of Twitter's advertising tools, content strategy development, and customer engagement techniques. Learners will gain hands-on experience in creating and managing Twitter marketing campaigns, analyzing campaign performance, and building customer relationships. Equipping learners with these essential skills can lead to career advancement opportunities in various fields, including marketing, public relations, and digital media. The course is ideal for professionals looking to enhance their digital marketing skills, expand their professional network, and stay competitive in the ever-evolving digital landscape.

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CourseDetails

• Twitter Marketing Strategy
• Setting up a Twitter Business Account
• Understanding Twitter Algorithms
• Creating Engaging Twitter Content
• Twitter Advertising Fundamentals
• Managing and Measuring Twitter Campaigns
• Utilizing Twitter Analytics
• Building and Managing a Twitter Community
• Twitter Customer Engagement Best Practices
• Advanced Twitter Marketing Techniques

CareerPath

In today's job market, professionals with expertise in Twitter marketing and customer engagement are in high demand. These roles, ranging from marketing managers to customer engagement specialists, require a diverse skill set, including data analysis, copywriting, and social media management. According to recent market trends, the majority of job openings are for marketing managers (45%), who are responsible for developing and implementing comprehensive marketing strategies, including Twitter campaigns. Social media managers (25%) play a critical role in managing and optimizing social media presences, while content marketing specialists (15%) focus on creating and distributing engaging content to attract and retain customers. In addition, Twitter marketing specialists (10%) are increasingly sought after to manage and grow brand presence on the platform, while customer engagement specialists (5%) are essential for fostering meaningful relationships with customers, ensuring brand loyalty and satisfaction. The salary ranges for these roles vary, with marketing managers earning an average of £45,000 to £70,000 per year, social media managers earning £30,000 to £50,000, content marketing specialists earning £25,000 to £40,000, Twitter marketing specialists earning £25,000 to £35,000, and customer engagement specialists earning £20,000 to £35,000. By participating in an executive development program focused on Twitter marketing and customer engagement, professionals can enhance their skills and increase their earning potential in this dynamic and growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TWITTER MARKETING & CUSTOMER ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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