Global Certificate in Media Relations: Shaping Narratives

Name: Global Certificate in Media Relations: Shaping Narratives
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The Global Certificate in Media Relations: Shaping Narratives is a comprehensive course that equips learners with essential skills for career advancement in media relations. This course emphasizes the importance of storytelling, messaging, and media engagement to shape narratives and build brand reputation.

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AboutThisCourse

In today's fast-paced and interconnected world, media relations professionals are in high demand across various industries, including public relations, marketing, journalism, and corporate communications. This course provides learners with the latest tools, techniques, and best practices to excel in this field and stand out in a competitive job market. Throughout the course, learners will engage in interactive exercises, case studies, and real-world examples to develop their media relations skills, including media pitching, press release writing, and crisis communication. By the end of the course, learners will have the confidence and expertise to craft compelling narratives, build strong media relationships, and advance their careers in media relations.

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CourseDetails

• Understanding Media Relations: An Overview
• Building Relationships with Media Professionals
• Creating Effective Media Pitches and Releases
• Crafting Compelling Narratives and Key Messages
• Media Briefings and Interview Preparation
• Leveraging Social Media for Media Relations
• Measuring Media Relations Success and Evaluating Effectiveness
• Managing Crisis Communications in Media Relations
• Ethical Considerations in Media Relations

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MEDIA RELATIONS: SHAPING NARRATIVES

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London School of International Business (LSIB)

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05 May 2025

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