Global Certificate in SEO Evaluation for Experts

Name: Global Certificate in SEO Evaluation for Experts
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The Global Certificate in SEO Evaluation for Experts is a comprehensive course designed to equip learners with advanced SEO skills. In today's digital age, SEO expertise is in high demand as businesses compete for online visibility.

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AboutThisCourse

This course is crucial for professionals aiming to advance their careers in digital marketing, web development, and related fields. It provides in-depth knowledge of SEO evaluation techniques, algorithmic changes, and Google's best practices. Learners will gain hands-on experience in conducting SEO audits, keyword research, and link building. Upon completion, learners will be able to optimize websites for search engines, improve online visibility, and drive organic traffic. This certification course is a stepping stone to career advancement in the rapidly growing digital marketing industry.

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CourseDetails

• SEO Fundamentals: Introduction to Search Engine Optimization, Importance of SEO, How Search Engines Work
• Keyword Research: Understanding Keywords, Keyword Research Tools, Long-Tail Keywords
• On-Page Optimization: Title Tags, Meta Descriptions, Header Tags, URL Structure, Content Optimization
• Off-Page Optimization: Backlinks, Social Signals, Local SEO, Directory Submissions
• Technical SEO: Website Architecture, XML Sitemaps, Robots.txt, Mobile Optimization, Page Speed
• Analytics and Reporting: Google Analytics, Search Console, Key Performance Indicators (KPIs), SEO Reporting
• Advanced SEO Strategies: Schema Markup, Voice Search, AI in SEO, International SEO
• SEO Ethics and Guidelines: Black Hat vs White Hat SEO, Google Webmaster Guidelines, Penalties and Recovery

CareerPath

In the UK, the SEO job market is booming, with a wide range of roles available for experts. The demand for skilled professionals in this field is on the rise, and salaries are competitive. Let's take a closer look at some of the most in-demand SEO roles, their responsibilities, and average salary ranges. 1. **SEO Specialist**: With an average salary ranging from £25,000 to £40,000, SEO Specialists are responsible for optimizing websites to improve search engine rankings and increase organic traffic. 2. **SEO Manager**: As a leader in the field, SEO Managers earn an average salary between £35,000 and £60,000, managing teams and SEO strategies for businesses. 3. **Technical SEO**: With a focus on website architecture, Technical SEOs earn salaries between £28,000 and £50,000, ensuring websites are easily crawlable and indexable by search engines. 4. **SEO Content Writer**: Creating SEO-friendly content is the primary responsibility of SEO Content Writers, who earn between £22,000 and £38,000 annually. 5. **Local SEO**: Focusing on local search optimization, professionals in this role earn salaries between £20,000 and £40,000, helping businesses rank higher in local search results. With the ever-evolving digital landscape, SEO expertise has become an essential skill for businesses looking to stand out online. By understanding these roles and their respective responsibilities, you can make informed decisions about your career path in SEO and capitalize on the growing demand for skilled professionals in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SEO EVALUATION FOR EXPERTS

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London School of International Business (LSIB)

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05 May 2025

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