Advanced Certificate in Actionable SEO Evaluation

Name: Advanced Certificate in Actionable SEO Evaluation
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The Advanced Certificate in Actionable SEO Evaluation is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving SEO industry. This certificate program focuses on actionable SEO strategies, diving deep into technical SEO, on-page and off-page optimization, keyword research, and data analysis.

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AboutThisCourse

In today's digital age, the demand for SEO professionals is at an all-time high, with job growth projected to increase by 13% by 2030. By completing this course, learners will be well-prepared to meet the industry's growing needs and advance their careers in SEO, content marketing, or digital marketing. The course offers hands-on experience in using industry-leading tools like Google Analytics, Search Console, and SEMrush, ensuring learners are up-to-date with the latest SEO trends and best practices. Enroll today and gain the skills needed to drive organic traffic, improve search engine rankings, and deliver measurable results for businesses.

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CourseDetails

• Advanced Keyword Research: Understanding user intent, long-tail keywords, and keyword mapping
• On-Page SEO Best Practices: Meta tags, header tags, URL structure, and internal linking
• Technical SEO Auditing: Site speed, mobile optimization, structured data, and XML sitemaps
• Advanced Content Optimization: Topic modeling, semantic search, and latent semantic indexing
• Backlink Analysis and Acquisition: Identifying link opportunities, link building strategies, and disavowing toxic links
• Local SEO for Multi-Location Businesses: Google My Business, local citations, and online reviews
• SEO Analytics and Reporting: Setting up conversion tracking, analyzing organic traffic, and measuring SEO success
• Advanced SEO Tools: Using Ahrefs, SEMrush, Google Search Console, and Google Analytics for SEO evaluation
• Mobile-First Indexing and Mobile SEO: Mobile optimization best practices, AMP, and PWA
• Voice Search and AI in SEO: Understanding the impact of voice search, artificial intelligence, and machine learning on SEO strategies

CareerPath

The Advanced Certificate in Actionable SEO Evaluation is a valuable credential in today's digital marketing landscape. With the ever-growing demand for SEO professionals in the UK, this certificate can help you stand out in the job market. Here are some roles in the SEO industry that are currently trending: 1. **SEO Specialist**: With a 45% share in the SEO job market, SEO Specialists are responsible for optimizing websites to increase organic traffic. They collaborate with content creators, web developers, and other stakeholders to develop and implement effective SEO strategies. 2. **SEO Content Writer**: Composing 25% of the SEO job market, SEO Content Writers focus on creating engaging, optimized content that appeals to both users and search engines. They must stay updated on the latest SEO trends and incorporate relevant keywords naturally throughout their writing. 3. **Technical SEO**: Accounting for 15% of the SEO job market, Technical SEO professionals specialize in the technical aspects of SEO, such as website architecture, site speed, and mobile optimization. They ensure that websites are easily crawlable and indexable by search engines. 4. **SEO Analyst**: With a 10% share in the SEO job market, SEO Analysts analyze website performance data to identify areas for improvement and develop strategies to increase organic traffic. They must be proficient in using tools like Google Analytics and Search Console. 5. **Local SEO**: Representing 5% of the SEO job market, Local SEO professionals optimize websites and business listings to improve local search visibility. They focus on strategies that help businesses rank higher in local search results and map listings. By staying up-to-date with the latest SEO trends and obtaining an Advanced Certificate in Actionable SEO Evaluation, you'll be well-prepared to excel in any of these roles and advance your career in the UK's thriving SEO industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN ACTIONABLE SEO EVALUATION

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London School of International Business (LSIB)

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05 May 2025

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