Executive Development Programme in Building a Launch Strategy

Name: Executive Development Programme in Building a Launch Strategy
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The Executive Development Programme in Building a Launch Strategy is a certificate course designed to empower professionals with the skills necessary to develop successful product launch strategies. In today's fast-paced business environment, the ability to bring innovative products to market quickly and efficiently is crucial for career advancement and organizational success.

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AboutThisCourse

This course is in high demand across industries, as companies seek to gain a competitive edge by streamlining their launch processes and maximizing ROI. By completing this programme, learners will gain a deep understanding of the key components of a successful launch strategy, including market research, competitive analysis, go-to-market planning, and performance measurement. Through a combination of lectures, case studies, and hands-on exercises, learners will develop essential skills for career advancement, including critical thinking, problem-solving, and strategic planning. By the end of the course, learners will have the tools and knowledge necessary to lead successful product launches and drive growth for their organizations.

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CourseDetails

• Developing a Product Launch Strategy: Understand the key elements of a successful product launch strategy, including target market identification, value proposition, and positioning.
• Market Research and Analysis: Learn how to conduct market research to identify customer needs, market trends, and competitive landscape.
• Product Positioning and Messaging: Discover how to create clear and compelling product messaging that resonates with your target audience.
• Go-to-Market Planning: Develop a comprehensive go-to-market plan that outlines your sales and distribution strategies, pricing, and promotional activities.
• Building a Launch Team: Identify the key roles and responsibilities required to execute a successful product launch.
• Product Launch Metrics and Analytics: Learn how to measure the success of your product launch using key performance indicators (KPIs) and analytics tools.
• Stakeholder Communication and Management: Develop effective communication strategies to engage and align internal and external stakeholders around your product launch.
• Risk Management and Contingency Planning: Identify potential risks and develop contingency plans to mitigate them.
• Continuous Improvement and Iteration: Understand the importance of continuous improvement and iteration in building a successful product launch strategy.

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ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING A LAUNCH STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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