Global Certificate in Marketing KPIs and Customer Value

Name: Global Certificate in Marketing KPIs and Customer Value
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The Global Certificate in Marketing KPIs and Customer Value course is a comprehensive program that equips learners with essential skills for marketing analysis and customer value management. This course is vital in today's data-driven world, where marketers must measure and analyze performance metrics to make informed decisions.

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AboutThisCourse

The course covers Key Performance Indicators (KPIs) that measure marketing success, enabling learners to evaluate their marketing strategies' effectiveness. Additionally, it provides insights into customer value management, which is crucial for business growth and sustainability. Learners will gain knowledge and skills in customer lifetime value, customer equity, and customer relationship management. With the increasing demand for data-driven marketing professionals, this course offers a significant advantage for career advancement. It provides learners with the tools and techniques to analyze marketing data, evaluate customer value, and make informed business decisions. By completing this course, learners will be well-prepared to take on marketing analytics roles, driving business success and growth.

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CourseDetails

• Understanding Key Performance Indicators (KPIs) in Marketing
• Importance of Measuring Marketing Performance with KPIs
• Common Marketing KPIs: A Comprehensive Overview
• Customer Lifetime Value (CLV) and its Significance in Marketing
• Calculating and Maximizing Customer Lifetime Value (CLV)
• Customer Acquisition Cost (CAC) and its Relationship with CLV
• Metrics for Tracking Customer Satisfaction and Loyalty
• Utilizing Marketing KPIs to Drive Customer Value
• Best Practices for Implementing and Analyzing Marketing KPIs
• Case Studies: Real-World Examples of Marketing KPIs and Customer Value

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING KPIS AND CUSTOMER VALUE

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London School of International Business (LSIB)

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05 May 2025

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