Global Certificate in Marketing KPIs for Success

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The Global Certificate in Marketing KPIs for Success is a crucial course for professionals seeking to excel in the marketing industry. This certificate program focuses on key performance indicators (KPIs) that are vital for measuring marketing success and driving business growth.

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AboutThisCourse

Learners will gain comprehensive knowledge of essential marketing metrics and how to leverage them to make informed, data-driven decisions. With the increasing demand for data-driven marketing strategies, this course equips learners with the skills to monitor, analyze, and optimize marketing campaigns effectively. By understanding the importance of KPIs and how to apply them in real-world scenarios, learners will enhance their credibility and value in the job market. This certificate course is an excellent opportunity for marketing professionals to advance their careers by showcasing their expertise in marketing KPIs and analytics.

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โ€ข Marketing KPIs Fundamentals: Understanding Key Performance Indicators (KPIs), their role in marketing, and selecting relevant KPIs.
โ€ข Website Analytics: Measuring website traffic, bounce rates, conversion rates, and understanding user behavior through Google Analytics and similar tools.
โ€ข Social Media Metrics: Tracking social media engagement, reach, impressions, and conversions through native analytics and third-party platforms.
โ€ข Email Marketing KPIs: Analyzing open rates, click-through rates, conversion rates, and list growth in email campaigns.
โ€ข Search Engine Optimization (SEO) KPIs: Monitoring keyword rankings, organic traffic, backlinks, and domain authority.
โ€ข Content Marketing Metrics: Evaluating content engagement, lead generation, and sales attribution through content marketing efforts.
โ€ข Paid Advertising KPIs: Measuring return on ad spend, click-through rates, conversion rates, and cost per acquisition in paid search and social campaigns.
โ€ข Customer Relationship Management (CRM) KPIs: Assessing customer acquisition, retention, and lifetime value through CRM platforms.
โ€ข Marketing Attribution: Identifying touchpoints in the customer journey, understanding attribution models, and measuring marketing performance across channels.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN MARKETING KPIS FOR SUCCESS
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London School of International Business (LSIB)
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05 May 2025
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